TEEZILY POST
JUNE
TABLE OF CONTENT
5 Intro
Keep calm… and let the lady from land of Fado handle your customer’s queries, she’s a master!
6
7
USING IMAGES ON YOUR PAGES intellectual property laws are not your cup of tea? We are here with some tips.
Ziler of the Month You might want to listen to him, he’s one of our 10 top Sellers.
8
UPDATES The things we are doing to enhance your brand image.
10 12 Country Tips ITALY
La Dolce Vita is becoming one of the most dynamic e-markets, did you know it?
Calendars Summer is not over, and you definitely should keep in mind these worldwide events.
14 16 SUMMER TRENDS
TZ member of the Month
Green is the new black, and less is more.
You think you know him, but you have no idea!
JULY / AUGUST - TEEZILY POST
5
JULY / AUGUST - TEEZILY POST
INTRO Dear all, It’s summertime and I am more than happy to introduce to you the latest edition of our bi-monthly magazine. Our Communication team has put in their best efforts to bring to you the best practices and insights for your summer campaigns. Did you know that we recently launched jewelry-based campaigns? In this edition, we are going to explain how the necklaces have slowly become a musthave in several countries as they make for a wonderful gift… So, what are you waiting for? Read the article and set your ads on fire. I joined the Teezily team almost 2 years ago as Head of Customer Success and I have to say the company has developed and progressed in an outstanding manner. The needs of the sellers and the satisfaction of our clients are always at the core of all our projeWcts and activities. The Operations Team and the Customers Success Department work side by side to ensure that your campaigns are printed and promptly shipped to the buyers. We are proud to inform you that our shipping delays are now at 3.5 working days for US & Canada and 4 working days for Europe. Moreover, our After Sale service makes sure to reply to the customers’ emails within 48 hours, and is fully committed to ensure that your buyers not only have a positive experience but also want to come back for more! Finally, as you know, Teezily takes immense pride in its global aspect and therefore we offer multilingual service : did you know that our team speaks 8 different languages?
08
In the second half of the year, we look forward to making our service even better and responsive. We have now reached impressive rankings and ratings on online platforms such as Trust Pilot and Satizfaction, and we hope that our daily efforts will continue to contribute to the development of your brand. Keep on Teeziling!
Ana, Head of Customer Support
N°
6
JULY / AUGUST - TEEZILY POST
A brief interview with a proud Ziler ! ces Your recently offered neckla to your customers. What was the response like?
Necklaces have a high perceived value, and women love them :) Are the sales starting well?
Indeed! y What was the niche of your ver first Teezily Campaign?
My first campaign targeted the people proud of the city they live in but … it was my very first try, and sadly it didn’t work. e? Do you remember your first sal What was your reaction?
I do, it was a mug, and my reaction was “If i can sell one, i can sell thousands!” Can you briefly describe your day as a «seller»?
That’s simple: I launch new ads everyday, and I’m constantly testing, testing and testing.
What keeps you motivated?
Setting goals that I want to achieve.
Are you focusing on the same ? niches or you are trying others
I love to try and find different niches. You need to be up to date with the latest trends! What are your suggestions for the Teezily team?
More products please (color changing mugs, pillow cases, laser engraved necklaces...) What are your goals and expectations for this year?
Reaching the 7 figures! Thank you so much for participating! TEEZILY TEAM
JULY / AUGUST - TEEZILY POST
7
How to (legally) use images on social media
Today, for our copyrights and intellectual property laws feature, we bring to you some simple tips on how to use pictures on social media to sponsor your products without engaging in any kind of copyright infringement.
Keep up with the laws that each social network might apply on the use of pictures Each social network has its own policy regarding the use of images on its platform, to protect not only itself, but also the users. We strongly recommend that you carefully read these legal terms and conditions. For example on Pinterest, once you pin a picture, you automatically allow Pinterest to use, show, reproduce, re-pin, share and edit your image. On Instagram however, in order to protect the privacy and the copyright of the photographer, it is not possible to save or download images shared by other users on your own device.
Choose the image license that is right for you Why are images licences necessary? Because they protect and simplify life of people who want to use their original creations. There are many different types of licenses: for commercial purposes, those that allow editing, with reference to the author. Many licenses limit the image to personal use, and there are others that offer the possibility to edit the pictures for commercial purposes. So, before you download, edit or publish a picture on one of your social media channels, make sure that you know the kind of license that you’re dealing with.
Look for pictures on the right websites If you can’t find royalty free images, you can opt for paid ones. Istock and Fotolia are the most popular websites, but you might also find good pictures on Freepik, Pixabay, Splitshire, ISO Republic and so on.
8
JULY / AUGUST - TEEZILY POST
Updates Google Shopping Just to remind you, Google shopping is currently available in thes️e 10 countries; US, France, Germany, The Netherlands, Spain, Italy, Austria, Switzerland, Australia, Canada and Sweden. You don’t want to miss organic sales through Google shopping - simply activate marketplace for all your campaigns. Why you should choose this option? With more than 50 million search queries per year – including around 8 million with the intention to buy – there is hardly any other online sales platform with the same kind of reach.
And… how are your sales going?
1. FRANCE
43,64%
2. US
23,94%
3. GERMANY
22,62% 7,54%
4. UK
Sales per contry destination
Best purchasing hours:
1 3
8pm
1
• CARD
2
• PAYPAL
• SOFORT
4
• IADYEN • GIROPAY
BLACK NAVY
Sales FOR payment METHOD
1
unisex t-shirt round-neck
2
2
3 ROYAL BLUE
Sales per color
women t-shirt round neck
Sales per model
3
hoodie unisex
JULY / AUGUST - TEEZILY POST
New filters on Order Overview! We have added filter/sort feature on Order Dashboard! Thus, Zilers can assess their customers and sales profiles with more ease!
Teezily Success is live! We have created a new FB page where you can find all the best insights and tips in order to launch a successful business with Teezily. Need some help to understand the benefits of the upsell? We have uploaded a tutorial. E-mail marketing is not your cup of tea? You might want to check our new infographics. Follow the page now!
The API is now available! Thanks to this API for developers, you can now automate the process of managing your campaigns. Create, explore and manage all your campaigns in the blink of an eye! Follow this link for more details.
9
10
JULY / AUGUST - TEEZILY POST
Country Tips: Italy
SIZE OF
Expected
E-commerce market (2016)
Growth Rate (2017)
31.67
10,6%
BILLION EUROS
population THAT
compared to 2016
Number of
uses Internet
e-shoppers (2016)
16 MILLIONS
60%
Average spending per
Desktop vs Mobile vs Tablet
online shopper
938€ 63,77%
30,84%
5,89%
mobile
desktop
tablet
Most used
social media
1.
2.
YouTube
3.
4.
5.
11
JULY / AUGUST - TEEZILY POST
2017 shows a remarkable E-commerce growth in Italy. According to data presented at the Netcomm Forum, online commerce in this Southern european country grew 16% in just one year and reached a value of 23.1 billion euros. An important trend to be noted is that more than a third of purchases are made today by mobile phones: 23% by smartphones. We strongly suggest to target this warm, sunny country while launching your summer campaigns. Find your successful niche and trust your marketing skills: Jobs? Family? Regional pride? Do not forget that Italians have a great sense of humour: a funny, provocative slogan will always work.
Preferred
Main obstacles to
payment method
1
Credit Cards
40%
Want to see the product
2
Paypal
30%
Delivery methods
3
Prepaid cards
30%
Payments methods
(Visa / Mastercard)
(Postepay)
Special Events • Republican
• Mother
buy online
Popular names Maria
Day – 2nd June
Anna
Day - 2nd Sunday of May
Giovanna Rosa
• Father
Roma
Palermo
Firenze
Bologna
Giovanni
Milano
Venezia
Antonio
Torino
Napoli
Angela
Day – 19th March
Giuseppe • Grandparents Day
– 2nd October
• Notte
della Taranta (Puglia) 26th August
Sports
Mario Luigi
Most Popular jobs
Soccer
MotoGP
Tennis
Wrestling
Rugby
Formula One
Basketball
Cities
Maintenance Workers
Restaurant Owners
Truck Drivers
Assemblers
Groundskeepers Equipment Mechanics
Nurses Carpenters
12
JULY / AUGUST - TEEZILY POST
Calendars July & August CALENDAR EVENT JULY 2017 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
Canada Day (Canada)
Independence Day (USA)
3 End of Wimbledon Tennis, London (England)
4 5 6 World Population Day
Beginning of the Scotland Golf Open Championship
7
1
2
8
9
Bastille Day (France)
10 11 12 13 14 15 16 17 18 19 20 21 22 23
Parents’ day (United States)
International Day of Friendship
24 25 26 27 28 29 30 31
13
JULY / AUGUST - TEEZILY POST
CALENDAR EVENT AUGUST 2017 MONDAY
TUESDAY
1 International Cat Day
7
8
WEDNESDAY
2 International Day of the World’s Indigenous Peoples
9
THURSDAY
3
FRIDAY
4
SATURDAY International Beer Day/ Swiss National Day (Switzerland)
5
SUNDAY
6
International Youth Day (United Nations)
10 11 12 13
2nd Sunday Children’s Day (Argentina, Chile, Uruguay)/
World Humanitarian Day
14 15 16 17 18 19 20 Father’s Day (Brazil, Samoa)
21 22 23 24 25 26 27 28 29 30 31
14
JULY / AUGUST - TEEZILY POST
Summer Trends in Graphics Go… Green! 2017 is the year we go back to our organic roots and return to the world of nature. In terms of colors, the start has been given by Pantone (as usual), who has crowned the color for 2017 as Greenery, based on it’s meaning of new beginning, freshness and environmentalism. In other words, that seems the perfect opportunity to include our new premium & organic products in your European campaigns! German customer will particularly love them!
Bright, Bold and Vibrant Colors In the past few years, many designers and marketers have used safe and easy ways to digest color schemes, in order to create clean and controlled designs. We saw many light and neutral colors like white, gray and black dominating the layouts. But in 2017 we expect bright, vibrant and bold colors. This trend started in 2016 (remember?), through a variety of design elements, but it’s expected to really pick up this year.
Pattern and geometric shapes This trend started in 2016 and it will definitely also continue in 2017. As flat design was a very welcome addendum to the graphics last year, helping to simplify the visuals and improve user experience, we expect to see it growing and expanding this year. Painterly patterns contrasted with simple typography will also bring a crafts vibe to printed media.
JULY / AUGUST - TEEZILY POST
15
Minimalism For those who love simplicity and functionality given by minimalism, here is some good news. Tracing its roots back to the early part of the 20th century, and for some, even earlier, minimalism is today more popular as ever. As the intentional white space means more breathability and reduced focal points, the simple way of communication of the message through design has led to adoption of minimalism in many brand and design trends. Inspired by Scandinavian design, ultra-minimal typography and layouts will still remain cutting-edge this year, and designers who opt for this visual approach will make their product appear elegant and refined.
Modern Retro By its very definition, modern-retro has been around for a while. Modern flare added to retro designs, typefaces and color palettes makes for an interesting fusion of old and new. The key in this trend is both authenticity, as well as simplifying and modernizing any particular element that stood out from any time in the past. In terms of colors, we’ll see a shift from the muted browns and grays of 2016’s most vintage designs to candy colors. Consider using this style for your “born in…” campaigns, it will definitely work!
Motif of the year Replacing the pineapples and palm trees of last year, the motif that everyone seems to be ready for this summer is (...wait for it!) cactuses. Or cacti. Or a single cactus, infinitely repeated, everywhere you go. Anyway, the unicorn mania is still going strong and rest assured that unicorn fantasy items / slogans will definitely work!
17
16
JULY / AUGUST - TEEZILY POST
Get to know the team... Trinh rview! What Hello Trinh and thank you for this inte is your role at Teezily? to ensure that our I work as a Sales Manager at Teezily. My job is Zilers achieve their business goals with us. Where are you from? Where do you live in Paris? I come from Vietnam. I mo ved to France in 2009 to stu dy and I live in the 18th arrondissement of Paris.
Ho
be working in w does it feel to
such an internat
ional and
dynamic team? her times we in French and the ot k ea sp we es im et m ent things It’s very enriching! So and share many differ rn lea e W . es ag gu lan r s bring us closer. speak in English or othe believe that difference gly on str I . life r ou , about our job
Do you have any tip or a message for our sellers? Keep calm and work hard !.
Tell us a secret about one of your colleagues! Is it still a secret if I tell you? But here is one anyway: Tram never gets drunk
Decision questions T-Shirt or Hoodie ?
T-SHIRT
Favorite food: King Crabe Music or books ? Lana Del Rey
MUSIC
Favorite spot in Paris: La Seine Your dream trip: A trip around the world with my buddies for a few months, discovering the nature, the culture, the food and meeting people from different countries and backgrounds.