Teezily Post - October / November

TEEZILY POST SPECIAL EDITION

OCTO

TABLE OF CONTENT SPECIAL EDITION

5

6 8 10 12 15 16 20 22 26 Intro

Interview

A magic elf that will take care of your X-mas campaigns.

One of our superstars from Vietnam.

Updates Features & Tools Getting back to school with our baseball jackets.

Timeline

We welcome the 4th year of our successful journey!

10 Tips For

Keep calm, it’s Ugly Christmas Sweater time.

Country Tips

The “Winterfell” of E-commerce, definitely one of the best markets this season!

Black Friday & Cyber Monday

Two golden chances to boost your sales.

Calendar

Marketing Strategies

Facebook Ads will be your cup of tea.

It’s not only about Santa!

TZ member of the Month

The only thing she loves more than the TZ Post is a dish of pasta.

OCTOBER / NOVEMBER - TEEZILY POST

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OCTOBER / NOVEMBER - TEEZILY POST

INTRO Dear all, I joined the Teezily team one year ago and I can assure you with absolute certainty that... at Teezily you never get bored! Production is that fantastic universe that acts in the shadows but works day and night to provide you with a user-friendly platform, a quick service and the best quality products for your customers. And we want to talk about the fact that we are connected 7 days a week with our fulfillment centers in France and overseas!

Multi-tasking, concentration and problem-solving are our leitmotivs and key-values.

It’s an operations manager’s job to make sure an organisation is running as well as it possibly - and beyond the limits! - can, with a smooth efficient service that meets the expectations and needs of both sellers and buyers.

It is not “only” about monitoring the activities of our warehouses and customer service to ensure a satisfied clientele. Indeed, part of my job implies communicating with all the departments of the company: sales, legal, tech, communication, and customer support. We have to keep the other managers updated on recent developments, such as new pricing, new products, new shipping countries or delivery methods (and so much more). Furthermore, our sales team is giving us YOUR feedback and suggestions in order to improve your experience as a seller on teezily. com: therefore, we put all our efforts in developing new features and in addressing all the issues that can help you to fulfill, ehm, CUSTOMIZE your dreams!

10

This special edition of the Teezily Post opens with fantastic news for you, our sellers: we have recently released the Baseball Jackets! Definitely a key product to target young Europeans, as it has become an absolute trend.

We, the Operations Team, are ready to handle thousands of custom baseball jackets with all the «Halloween», «Christmas», «winter» designs... and we are confident that this is a game-changing tool for your profits. The revolutions are not over, I suggest you continue to follow this winter season with Teezily. Happy sales!

N°

Océane Operations Manager

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OCTOBER / NOVEMBER - TEEZILY POST

Double seller interview Xuan Hoang VIETNAM

This month we had the chance to talk with one of our TZ superstar from Vietnam. We strongly suggest you to read his story, because he has a lots of tips and insights for a successful business in this dynamic scenario.

y What was the niche of your ver first Teezily Campaign??

My first campaign on Teezily was about the niche Hunting. I spotted that idea on Facebook and I immediately felt in love with it. Later I found out that it was a very good quote that could be applied to many other niches.

Can you briefly describe your day as a «seller»?

When did you start your Teezily journey?

I got to know about T-shirt business a long time ago, but did not have much success. I tested a few campaigns which did not produce any profit. Then in March 2016, I decided to turn my focus on T-shirt marketing again. Having seen a fierce competition in the American market, I chose Teezily to seek out customers in Europe.

Since then, I have never regretted my decision. e?

Do you remember your first sal

Eat - Sleep - Teezily - Repeat!

What are your suggestions for the Teezily team?

Teezily has a great team, who always work hard to build such a platform like the one that we have today. I look forward to a more stable and user-optimized website, which will help to boost our conversion rate and gain more loyalty from sellers.

Last but not least... which product you would love to see on our platform?

Many products, anything that can be Printed on demand :) My priority would be canvases and posters. They are selling very well in the US market.

I got my first product sold right on my very first campaign. It was an excellent feeling to have that first order, the other sellers used to laugh about it saying that it is like losing your virginity :D Yep, an unforgettable milestone.

What keeps you motivated?

I want to make a lot of money to improve my family’s quality of life. That keeps me motivated everyday. With the T-shirt business, I can work the style that I like, and still have time to do what I have always dreamed of.

What are your goals and expectations for this year?

I always try to be able to think bigger and perfect myself. To become a better ME, that is my biggest goal for now.

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OCTOBER / NOVEMBER - TEEZILY POST

TIPU BANGLADESH

He is our ambassador for the Bangladesh community, a digital marketing expert and a team-player! He told us how networking and the power of the community will definitely help you to… customize your dreams.

Brief introduction: Where do you come from? Where do you live?

How do you feel about your new role at Teezily as A

What do you study?

Country Manager?

I am Tipu Sultan from Chittagong, Bangladesh.

I am passionate about Online Marketing and a student of BBA at the National University of Bangladesh. ?

How did you hear about Teezily

I found the link to the Teezily website on a question & answer website.

For how long have you been a part of this family?

For about a year and a half. After all this time, I often talk and exchange with the TZ seller managers. They are really good & frankly they always help us to build our strong community.

When was your first ever success? How did you react?

My first success was in September 2016 & it wasn’t an outstanding goal, but I remember that it changed my life. I think I sold 20 unit products for the first time: that was the very beginning of my journey. Then I realised that all the knowledge I gained during my academic career were really useful in order to launch a successful business on this platform: thus, I started to strongly believe in this opportunity and my sales began to increase.

What are your goals for the future?

Becoming a millionaire in very short time.

I am very happy and also proud to get a chance to help our Bangladesh community & also our Bangladeshi sellers. I believe that you just need a special, unique idea… and then it is easy to reach your goals with Teezily. It can change your life, your lifestyle, give you a name and fame, give you infinite opportunities. And I will put all my efforts into building a strong, large community of sellers.

How do you plan on helping the Bangladesh community?

First, I am helping sellers to improve their growth strategies and boost their sales. I am also organising some training programs and sessions about Teezily from A-Z (like-niche selection / design / marketing / promotion, etc.) with other sellers. We are all trying to teach them step by step how to be successful on this platform. Furthermore, I am organizing some seminars & networking events in our country, to enlarge our Teezily community.

Advice for a beginner?

Do not start by targeting multiple markets, with different niches, and different promotion strategies. Just focus on what you are really good at. I believe that everyone has a special knowledge about an audience or a market. Try to develop your passions. Never waste your time. Time is really important for us.

And Finally Do not run for the money, let the money run for you, through your good work.

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OCTOBER / NOVEMBER - TEEZILY POST

Updates - Features & Tools New Product!

The Baseball Jacket We are proud to announce our latest product launch: the Baseball Jacket! It is the trend piece of the season but with its timeless character it is something all generations will like. Frankly, it is THE product to introduce to your campaigns with the beginning of autumn right around the corner to get your customers cozy and ready for the upcoming colder months.

True to Teezily fashion the Baseball Jackets can be personalized on the back and front with design dimensions of 1181x1417 for the front and 3507x4960 for the back. Using our unique ‘Customize your Campaign’ tool, you can offer your customers the opportunity to personalize their product even more according to their wishes. The jacket comes in black, red, navy and blue and with 80% cotton and 20% polyester fabric, it is both comfortable and breathable, and will keep you warm all year round. For now the Baseball jackets are available worldwide except for the North American market. The recommended selling price for this great jacket is around 49,99¤ and 54,99¤: we guarantee that your profits will explode!

Teezily for Emmaus The cold season is coming and Teezily reconfirms total support for Emmaus France’s activities, which aim to fight any form of discrimination and to help those who suffer most. If you are wondering where all the returned products go… we periodically offer to Emmaus our stocks and unsold products. Like yesterday, the 9th of October, the Emmaus France team visited our offices to pick up 325 boxes of returns (mugs, T-shirts and sweaters): around 500 products. There is nothing better than giving a new life to your creations to help people!

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OCTOBER / NOVEMBER - TEEZILY POST

Payoneer sponsored your success story!

Payoneer is a quick and easy solution to receive payments worldwide, and -as you knowa long-term partner with Teezily. Payoneer ensures you lower fees, faster payment and greater flexibility: that’s why we choose each other! This month they talked about Teezily as a fast, easy, monetary platform to launch a business. Read the following article where you will also find an interesting interview with two of our best European sellers, Sander and Daniel >>> CLICK !

One “like” and you are in direct contact with our Sales Team Have a question about your dashboard? Need an help to identify the best niche? An opinion about a design? For any doubts or concerns, you can now contact our magic Sales Managers on their FB pages, you just need to “like” them! Here’s the list:

Ciro

Antonio

Tram

Stéphane

Tommy

Stephen

Trinh And do not forget that you can find all the relevant updates about Teezily and lots of digital marketing tips and insights on our official page, Teezily Success!

And last but not least…

We are happy to celebrate with you our 4th birthday! So many things have changed, but we keep working hard to ensure you the best service and… customize your dreams! Thank you for your outstanding support.

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OCTOBER / NOVEMBER - TEEZILY POST

Country Tips: Canada General Info

N° of inhabitants:

Currency:

36,2 MILLIONS

Canadian Dollar

Language:

French

English & French

English

56.9%

21.3%

English & French

16.1%

Statistics Size of Canadian E-commerce market (2016):

Expected Growth Rate (2021):

Population Percentage using the internet:

60%

88.5%

$18.3 billion USD

= €15.4 billion Device used by

Preferred

Internet Users

76%

Desktop/Laptop

payment method

17%

TABLET

14%

mobile

96%

Credit Card

3%

Online Debit

1%

E-wallet

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OCTOBER / NOVEMBER - TEEZILY POST

Canadian E-commerce has grown immensely over the past few years. According to a study of the Canadian Internet Registration Authority (CIRA), performed in 2015, the purchase of clothing accounted for 42% of the total online shopping. Furthermore, Forrester Research has predicted that Canadians will spend $39 billion online by 2019, representing 9.5% of all retail purchases in Canada! No wonder that the Canadian market is becoming an interesting and booming place for sellers. In this edition, we take a trip to Canada and discover its E-commerce statistics.

Most used

social media

1.

Facebook

71%

2.

YouTube

49%

Special Events • National

27%

23%

Popular names

Emma

Victoria Day / National Patriots’ Day (Quebec) – May 22

Charlotte Ava

Father’s Day - June 18

• Canada • Labour

Liam

Aboriginal Day - June 21

Noah

Day - July 1st

Lucas Oliver

Day - September 4

• Canadian

20%

Cities

Olivia

Mother’s Day – May 14

• National

5.

Instagram

Sophia

Day -March 13

•

•

4.

Pinterest

Flag of Canada Day – February 15

• Commonwealth •

3.

Twitter

Benjamin

Thanksgiving - October 9

Toronto Montreal Vancouver Calgary Edmonton

Most Popular jobs

Sports 1. Hockey 2. Lacrosse 3. Football

Economic Development Directors Utilities Manager

4. Baseball

Groundskeepers

5. Cricket

Public administration directors

Petroleum Engineers Real Estate & Financial Manager Pharmacist Mining & Forestry Manager

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OCTOBER / NOVEMBER - TEEZILY POST

Black Friday & Cyber Monday Tips to maximise your sales Black Friday and Cyber Monday go together like turkey and gravy! These two retail events, which are linked to the Thanksgiving celebrations in the U.S., not only kick off the Holiday shopping season with 30 percent of annual retail sales occurring between Black Friday and Christmas, according to the Balance, but also have been progressively linked to e-commerce in recent years.

The answer as to why online shopping has been playing a more important role is simple.

People prefer the comfort of their homes in company of their laptop to queuing up in front of the shops during the night before the shop doors open and the craze begins, especially on Black Friday. This trend has also led to a different phenomenon as e-commerce platforms such as Amazon or Asos started their Black Friday and Cyber Monday sales as early as Thanksgiving eve to bank on people wanting the best deals before everyone else.

Brace yourselves! Black Friday is coming!

But when?

Black Friday

Cyber Monday

November 24th 2017

November 27th 2017

Friday after Thanksgiving (4th Thursday in November)

Monday after the Thanksgiving weekend

Let’s talk numbers!

In 2016, both Black Friday and Cyber Monday broke the record number for sales in the U.S. compared to recent years. According to the American National Retail Federation a total of 154 million consumers spending on average $290 per person shopped on Black Friday in 2016.

The online spending during the five-day period from Thanksgiving Day through Cyber Monday reached its’ record high of $12.8 billion. Black Friday and Cyber Monday are clearly great opportunities for you to cash in on the pre-holiday shopping game. Keep on reading for 5 tips how to maximise your sales for Black Friday and Cyber Monday and a detailed recap of the ins and outs of these two important retail events.

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OCTOBER / NOVEMBER - TEEZILY POST

5 Tips to Conquer the Ultimate Shopping Craze 1. Communication is key Make sure to communicate the sales period clearly: At what time does the sale open? When does it close? What are the specifics? Post the information on your social media channels starting as soon as possible. It is important to repeat the information to make sure your customers know exactly what your offer is about. In addition, do not forget to update your landing pages as early as possible to make your products and offers look as appealing as possible and to get a higher SEO ranking. Promoting your campaign to international markets but not sure how to translate your slogans? The following link provides useful promotional sentences in different languages. https://goo.gl/w4HcxD

2. Tik tok, the Black Friday clock is ticking - Best purchasing hours In comparison to recent years the current trend is to start your Black Friday and Cyber Monday sales extravaganza earlier. Deals tend to start on Thanksgiving evening and go on until Cyber Monday evening. To still create special incentives to buy, it is important to create momentum with special, additional deals on the actual Black Friday and throughout the weekend and to finish it off with final Cyber Monday offers that nobody can resist.

Come Monday you still should change up your strategy as most people go back to work after their lovely weekend. According to The Balance 75 percent of shoppers immediately dive into the sales first thing Monday morning. 25 percent shop during lunch (between 12 and 2 PM) and approximately 34 percent shop in the evening.

You should think about your customer base and who you want to target. The most important objective is to offer deals which no customer can resist.

3. How to create discounts on Teezily Teezily offers its sellers three kinds of discounts on a campaign: free shipping, percentage and monetary discount. It takes you only 3 simple steps to add a discount to your campaigns: Step 1: Go to TZ Dashboard and select ‘Promotions’ Step 2: Create a ‘Promo CODE’ by clicking on ‘generate’ Choose discount type (= free shipping, monetary or percentage).

Select the amount and expiration date.

Activate promotion by clicking on ‘Add’.

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OCTOBER / NOVEMBER - TEEZILY POST

Step 3: Add this code to the campaign URL (e,g., https://www.teezily.com/yourcampaign?pr=PROMOID) Keep this in mind!

• Reward former clients by offering them a special discount for a new campaign related to their interests. Be smart and use the ‘Message Buyers’ tool to communicate with your customers.

• Discounts are great for retargeting ads! Are there people who engaged with your ad but did not buy? Retarget them with a discount and ‘recover’ the sale.

4. Which discounts are appreciated most among customers?

As we explained already in our infographic, you as a seller are able to provide your customers with 3 kinds of discounts from the Teezily website. This comes in handy with the craze that is created around Black Friday and Cyber Monday.

Several studies on consumer behaviour show that ‘free shipping’ seems to have the greatest pull for customers. Especially on Black Friday and Cyber Monday, the possibility to score a great deal with a discount of 30% off with additional free shipping can catapult your sales up to Thanksgiving cloud nine.

5. Make a difference - US vs. European market We can all agree that Black Friday and Cyber Monday play a very important role throughout the American and European markets. What you as a seller have to keep in mind, is that there are still differences between the markets. Nowadays Black Friday and Cyber Monday are part of US culture and the Thanksgiving celebrations and have been for decades. In Europe on the other hand, Black Friday and Cyber Monday are fairly new concepts which have been introduced in recent years but still promise to be established further in the future. When targeting the European market, it is important to look at each country on its own, to consider particularities and to change your strategy accordingly.

Even though Black Friday and Cyber Monday will remain to be the key growth drivers of holiday spending in Europe, here are the biggest days for online shopping in Europe according to countries sourced by Adobe Digital Insights:

country UK • Germany • France Sweden • Denmark • Finland Norway • Italy • Spain Netherlands Belgium • Austria

USA • Canada

Biggest Day Black Friday (November 24 2017)

December 12

Green Monday (December 13 2017) (second Monday in December)

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OCTOBER / NOVEMBER - TEEZILY POST

Timeline 2013

Teezily was launched

2014 Events: Teezily expanded to France , UK Spain , Germany and Netherlands .

Products: Hoodies

and sweaters

, Italy

,

added.

Features: Payout Checkout , Payoneer, Relaunch feature, Teezily Analytics, Google Analytics integrated .

2015 Events: Worldwide Shipping , 1st Millionaire thanks to Teezily Teezily Vietnam Conference, Worldwide Tee Contest.

,

Products: Teezily Plus was launched, Sizes up to 5XL added.

Features: Ideal and Sofort checkout, partnership with Bancontact/ Mister Cash, implementation of FB custom audience pixel.

2016 Events: Goalden Contest, First edition of the Teezily Post, Work & Fun Contest, Seller Advisory Board, Teezily Vietnam Open, Walk of Fame Contest.

Products: Teezily Marketplace, Mugs

and Phone Cases

.

Features: Translation App #!& , Personalization Tool, Full integration of Payoneer on the Dashboard.

2017 Events: Launch of Teezily Success, Seller Advisory Board Germany in Barcelona.

Products: Organic and premium products, Necklaces Flowy tank tops woman , Baseball jackets .

,

Features: Affiliate Program, Message Buyer , Google Shopping + other marketplaces, Giropay for Germany.

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OCTOBER / NOVEMBER - TEEZILY POST

10 Marketing tactics for the Holiday Season

The Holiday season represents the metaphoric (and literal) gold mine for every seller: we cannot mention all the international events and national celebrations that will indeed boost your sales (well, you can always check out our calendars in this edition). However, the marketer’s dream can turn into a nightmare if you are not prepared to face an intensive selling and advertising period. A successful digital marketing strategy cannot be realized overnight, and without an extensive knowledge of all the tools and features that will help you in becoming a print-on-demand authority. You should bear in mind that many competitors will launch their advertising campaigns, therefore you should better adjust your targeting strategy and budget. You might check the following advice that will help drive your Holiday campaigns.

#1

Retain your existing clients with our e-mail Marketing tool : Message Buyers

Leads can be divided into two categories: warm and cold. When you target a specific demographic audience (by gender, age, country and so on) you are promoting content for a cold lead, i.e. people who do not necessarily know your brand or have not ever bought one of your products. According to Marketing Metrics, “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.”

To increase your chances of selling more, target your warm leads: those who already bought your products. Message Buyers, Teezily’s exclusive e-mailing feature, enables you to promote your new campaigns and discounts directly from your Dashboard. With this tool, you can send personalized messages to all of your buyers. You can also create “groups”, gathering clients according to niches.

Have you considered warning your buyers about your “Black Friday” discount via e-mail using the proper advance notice? “Message Buyers” makes it easy.

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OCTOBER / NOVEMBER - TEEZILY POST

#2

Temporarily increase your Advertising budget on Facebook

But still, cold leads matter! If you aim at targeting these potential buyers you will need to increase your advertising budget of course: during the Holiday sales, this is an option that you have to consider to gain more buyers.

Facebook gives you the opportunity to run various Advertising campaigns on different supports.

You can launch an ad on mobile news feeds, desktop news feeds, right column, and Instagram.

Always keep in mind that your ads and calls to actions are likely to perform differently on desktop than they would on mobile. So we highly recommend you to keep your desktop and mobile ad campaigns completely separate! Keeping them separate allows you to optimize your ads, bids, and conversions depending on the device.

If you are using the Power Editor to design your banners and ads, then you can choose the device targeting in the ad set menu.

#3

Get the most out of Facebook Remarketing tool

Any potential customers who have visited your page from any traffic source, but did not convert, are likely to compare prices and products. Maybe they have visited your campaign page, they loved your ugly Christmas sweater design but they are thinking “well, it’s not Christmas yet, I will wait”. They’re in the research phase and are trying to get the best possible deal.

Facebook Remarketing is a magic tool that allows you to target people who have visited your website in the past. These are the main steps to setup a Remarketing pixel :

1

Go to your FaceBook Advertising Manager

2

Then Click on “Audiences”

3

Go to

4

“Custom

Select

Audience”

“Custom

and “Website

Combination”

Traffic.”

Tips: Inside this category, put your campaign URL excluding the “thank_you” page and select 180 days (so that you are not wasting money on people that have already converted).

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OCTOBER / NOVEMBER - TEEZILY POST

Create short videos adverts

Videos represent an outstanding engagement content format, therefore they can be a fundamental tool towards building a strong community.

The key is to create a short, impactful clip (10 seconds is enough): we strongly suggest you to find THE powerful message in the first two seconds of the video (like “Best idea for your grandpa’s gift” ). At the same time, storytelling and soundtrack (check Jamendo or Audio Network) are key-elements and, if you want to create viral content, be creative ! Use an ironic or funny catchy slogan.

An added benefit? You can retarget video views everyday for up to one year after the original posting.

#5

Use Carousel Ads

If your (potential) customers seem to respond well to a series of product images (and this is also the chance for you to sponsor several products with one shot), you can combine those images into a single ad with the carousel ad. This is a recent ad type that allows you to show more than one mock-up at once within a single ad, allowing you to cross-sell complementary products, or even retarget customers who click through to your campaign but do not click on “add to cart”. An Adobe study showed these ads are more cost efficient per acquisition, saving you up to 35% in cost per click because of higher engagement. And they can boost your click through rate between 50 to 300%.

#6

Increase your Advertising budget during the Holiday Season

Competition is getting stronger and stronger, and you need to invest yourself and also your money if you want to enhance your brand awareness and scale up your sales. By increasing your daily budget, you allow Facebook to bid more for your target action, and show more ads.

November offers you several chances to increase your daily budget and set your promotions on

OCTOBER / NOVEMBER - TEEZILY POST

19

fire: Black Friday and Cyber Monday, the Christmas campaigns, the Winter season that is also spreading in the South of Europe…

#7

Make the Holiday Rush Work for You

You know how timing is crucial for marketers during the Holiday season, a fact that smart advertisers incorporate into all their campaigns well in advance, and appealing to prospects’ desire to make the holidays as stress-free as possible is one of the most powerful tools at your disposal. If you are launching your Christmas campaigns in October/November, you should well emphasise that your customers will receive your items in a short time. On the other hand, we are going to communicate the Christmas campaign deadlines to you shortly: you should respect them if you want your buyers to have their gift under the tree, that is why we are talking to you about Santa even though winter has not arrived yet. You need to be prepared, and sponsor your product a month before.

Everything about your campaigns, from your ad copy to the imagery you use on Social, should reiterate the misery of the Holiday rush, and how buying your product in just 3 clicks will guarantee an excellent service and a prompt delivery. Avoiding the crowds in the shops on Christmas Eve: this is the message you should communicate heavily!

#8

Create a sense of urgency

Manufacturing a sense of urgency on your campaign pages is a highly effective way to push hesitant buyers over the line and convert. There are several ways to do this. Some sellers include countdown timers on their pages that tell customers exactly how much time they have left to take advantage of a time-sensitive offer. Others include banners promoting specific offers, such as free shipping and discounts on their ads or social networks.

#9

Find the right keywords

Sure, you are always going to have your core slogans, but it is vital to capitalize (and bid) on seasonal searches and other timely trends. One way to do this is by using Google Trends and other similar online marketing tools to identify new keywords that can breathe life into your Holiday campaigns. Instagram and Twitter also offer golden opportunities to know relevant hashtags and trends.

Making tenuous connections between your core terms and trending topics for the sake of capturing largely irrelevant traffic - that probably will not convert- should not be a part of your Holiday marketing strategy; on the other hand, it is definitely worth revisiting your keywords before the Holiday season begins in earnest to see if there are not some opportunities waiting for you that you have overlooked.

#10 Get the Christmas Look!

(Almost) everybody loves the Christmas Spirit, the elves, singing “All I Want for Christmas”, the snowflakes, cakes and candies and so on … The digital marketing scenario is more and more visual, and a nice graphic can lead to new selling opportunities. Therefore, you should restyle your pages and add holiday-related content (also bearing in mind the different international events, our calendars will help you to walk safely through the festive jungle).

Happy sales!

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OCTOBER / NOVEMBER - TEEZILY POST

Calendars November & December CALENDAR EVENT NOVEMBER 2017 MONDAY

TUESDAY

WEDNESDAY

THURSDAY

∙ Toussaints / All Saints Day

1 ∙ Saxophone Day

6 ∙ International World Kindness day ∙ Fancy Rat and Mouse Day

13

7

∙ Fast Food Day ∙ Belgium (United States) Regional German Community Day

14

∙ Universal Children day

20

8

15 ∙ Worldwide go for a Ride Day

SUNDAY

(United States)

2

9

16

∙ Thanksgiving

(United States)

21

22

23

28

29

30

4

3 ∙ Sesame street day

(United States)

10

∙ Worldwide ∙ Take a Hike Day (United States) Tolerance day UN ∙ World Philosophy Day

∙ Worldwide Cyber Monday

27

SATURDAY

∙ Housewife’s day

∙ World Freedom day

(United States/ Belgium)

FRIDAY

17

∙ Poland Independance Day ∙ Morts pour la Patrie (France)

11

12 ∙ International Men’s Day

18

∙ Worldwide Black Friday

24

5

19 ∙ Russian Mother’s Day

25

26

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OCTOBER / NOVEMBER - TEEZILY POST

CALENDAR EVENT DECEMBER 2017 MONDAY

TUESDAY

WEDNESDAY

THURSDAY

SATURDAY

FRIDAY

∙ International World AIDS Day

1 ∙ International Volunteer Day ∙ Sinterklaas

(The Netherlands)

4

5

(Finland/Belgium)

6

(Spain)

7

∙ Hanukkah

∙ International Mountain Day

∙ Bartender Appreciation Day

2

3

∙ UN International ∙ International Anti-Corruption Human Rights day Day

∙ Saint Nicholas ∙ Constitution Day / Independence

SUNDAY

8

9

10

16

17

∙ National Ugly Christmas Sweater day

> 12th - 20th December

(United States)

11

12

13 ∙ International Human Solidarity Day

18 ∙ Christmas Day

25

19

20

14 ∙ Short girl appreciation day

21

15 ∙ Forefather’s Day

22

∙ Christmas Eve

23

∙ Boxing Day

26

24 ∙ New year’s Eve

27

28

29

30

31

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OCTOBER / NOVEMBER - TEEZILY POST

10 Tips for: The Ugly Christmas Sweater It’s the most ugly time of the year! Yes, you did read that correctly and haven’t had one too many cups of Christmas punch already! The truth is that ‘Ugly Christmas Sweater’ season is right around the corner and behind it stands a 5 million dollar business which has been growing season after season after this trend originally started in 2012. Being all about thrifting old vintage sweaters in its early days, the ‘Ugly Christmas Sweater’ is now one of the must-have items of the Christmas season with people wanting their sweater to be as personalized to their wishes and characters as it can get. Wondering how to take part in this craze? Here are 10 tips to help you start your ‘Ugly Christmas Sweater’ campaigns.

1.

Christmas Spirit all the way!

Do you think Rudolph, Santa and Frosty the Snowman are only for kids? You are so wrong! A ugly Christmas Sweater gives people from all ages the chance to show off their favourite Christmas character or theme. As always, it depends on how you present the traditional Christmas figures. Some of your customers may be interested in a more ‘naughty’ Santa Claus while others appreciate a more traditional depiction of their beloved present delivery guy. Try to find out what customers want to see on their sweater and be creative! After all, your customers want to win ‘BEST SWEATER’ at their next holiday party!

2.

There is an ugly Christmas sweater for every niche.

Christmas is the holiday that caters to everyone’s tastes. From the notorious gamer to the ambitious hobby chef to that person that is just nuts about sports. You name the niche, there is a Christmas sweater idea right around the corner. Check out this article for amazing ways to come up with a design idea in 5 minutes: https://goo.gl/rjP76h

3.

Baseball jackets are the new Christmas sweaters.

If you have not started a campaign with our new cult product the Baseball jacket yet

then this Christmas is the season to! Why not take the amazing cut of our Baseball jacket and unite it with an amazing ugly (or maybe not so ugly) Christmas design?

This will let your products stick out amongst all the ‘basic’ Christmas sweaters and will

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let your customers be the trendsetters at every Christmas party. The recommended selling price for this great jacket to be lying underneath everybody’s Christmas tree this year is between 49,99¤ and 54,99¤.

4.

Show what your elves are doing behind the scenes.

Show appreciation for followers by featuring them using your products and interact with other brands who have a similar audience or product. Engagement is key when it comes to Instagram. Comment on photos, share or like. Taking the time to ‘give back’ to your followers and to be active in the community will be rewarded. Your followers also like to see the ‘behind the scenes’ and pictures of customers actually wearing your designs. You can therefore either repost pictures of clients wearing your items or you post pictures of you and/or your team wearing the items you want to promote.

5.

«All I want for Christmas is…»

Make use of the unique Teezily customization tool and let your customers customize your designs to their liking! Customization not only helps you to differentiate your products from those of other sellers but according to a Forbes survey, customers are more connected to a product when they were able to customize it themselves. This will then result in brand loyalty as customers are more engaged with your product then ever.

6.

Sleigh your Facebook ads.

Christmas is all about gift giving and appreciating one and another. This should also be reflected in your Facebook ads. A study, highlighted in the Harvard Business Review, shows that emotions related to happiness are top drivers to cause customers to engage and take action. The aim is to be surprising and truly unique. You therefore should emphasize the Christmas spirit to it’s fullest and think about ads no other seller is running!

But how do you stand out in between all those holiday offers and discounts that are floating around the e-commerce market during the holidays? Here are our top tips: • Discounts - Do not create just a clever offer, but also create a product people will actually share and talk about. Do you want to reward people and give an incentive to buy more? Why not use your Teezily discount options? You can offer ‘free shipping’, a percentage off or a discount for a certain amount. Whatever you choose, you will hear the sale bells ringing!

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• Donate - Live the holiday spirit and make your customers feel good about purchasing from you. You can simply pledge to donate a certain amount to a cause close to your heart for each product sold or take initiative in another way. This will not only make your customers feel all warm and fuzzy but you as well.

• Loyalty & Service - Instead of targeting more price conscious customers, emphasize the mutual trust between you and the customer for example through offering free shipping or create a ‘Holiday Gift Guide’ showing off your products in the best way possible targeted to a certain group of people. This will facilitate the decision process for the customer and build brand loyalty.

7.

Santa respects Trademarks!

At Teezily, we are strongly committed to acting in full respect of third party intellectual property rights and we expect our Christmas elves to do the same! To avoid you harming any third party rights, here is a quick reminder: A trademark is a recognisable symbol, design, word or expression legally registered or established by an individual or an organisation, and is related to products or services of that owner. Unless you have an explicit permission for commercial use from the owners, you are prohibited to use these trademarks. So please be a good elf as it is always better to fail in originality than to succeed in imitation.

8.

Include our best-sellers in your campaign.

Our very own Teezily elves were hard at work and analyzed last year’s Teezily sales data. In 2016 the ‘Top 5’ in terms of sales for the categories ‘Countries’, ‘Products’ and ‘Colours’ were:

1

USA Germany

2

France

1 3

UK Canada

4

Black

5

3

2

4

Sport Grey navy

Royal Blue

Best COLORs in terms of sales

Best countries in terms of sales

1

2

3

4

5

Round Neck T-Shirt Unisex

Hoodie Unisex

Sweater Unisex

Round Neck T-Shirt Woman

Long Sleeve T-Shirt Unisex

Best products in terms of sales

5 red

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9.

Leverage the most important niche at X-mas time: the Family.

What better gift to give than one that shows your family how important they are to you? Your customers will definitely agree with that as ‘the family’ niche was last year’s best selling niche. Create designs that help your customers celebrate their amazing grandparents, sister or husband! Get inspired by our design ideas:

Mother

Auntie’s

of

li

tt

10.

le a n g

el

Elves

Be the trendiest Elf of 2017.

Let us end 2017 and the holiday season with a bang! Christmas is the best season to utilize all the amazing trends that were relevant throughout the year. Especially the younger customer base will appreciate designs which references their favourite TV show, movie or trend! Here is our 2017 Trend selection: • • • • • •

Fidget spinners Pink flamingos Cactuses TV shows: Narcos, Game of Thrones, The Walking Dead Movies: Beauty & the Beast, Wonder Woman, Guardians of the Galaxy Vol. 2 Fashion: the colour red, floral pattern, 70s checks

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Get to know the team... Angelica interview!

Hello ANGELICA and thank you for this What is your role at Teezily? the TZ team and Ciao ! I have just celebrated my three years in ge of the TZ char work as Head of Communication. Yes, I am in back!

Post so please, do not hesitate to share your feed Where are you from?

Where do you live in Paris?

I’m from the pasta & pizza country, I was born in a sm all town near Florence. I’ve became “Parisian” 4 years ago, I live in the 19th arrondissement (and I love my quartier! Parc de la Vil lette, Canal de l’Ourcq, Buttes Ch aumont.. such a lovely place to live). orking in such an es it feel to be w

international an

d

How do eed dynamic team? res and mindsets is ind ltu cu t en fer dif th wi working Of course, I do love it, aspects of my job. ing cit ex one of the most What are your favorite hobbie s?

I spend most of my time (and money) on: flights, concerts, shopping, books, cooking, drinking and dining with friends, TV series (with moderation, I am not a Netflix addict, I try to keep my social life too!).

Decision questions T-Shirt or Hoodie ?

bal The Base

L J a c k e t!

Favorite food: Cannot live without pasta.

Music or books ?

Group: the Arctic Monkeys. Song: “Mr Brightside” by the Killers. Author: Milan Kundera.

Book: “The bastard of Istanbul”.

Favorite spot in Paris: Rue des Cascades.

Your dream trip: No doubts here: BRAZIL