Ade irma vp ogv applicant booklet by Anggita Elmawinda

BOOKLET APPLiCATION

Ade Irma Yolanda Vice President of OGV AIESEC in UMM 18/19 Applicant Link Youtube : https://youtu.be/odzvEugSXyw

Talent Management Questions

As Executive Board of this entity, you are managing talent in your entity and make decisions related to them. We called this the role of talent management, which aim to make people decisions. Explain what are those people decisions? Membership planning is about planning for the membership needs of your entity based on your pipeline, strategy, jobs/operations that need to be done and the culture you want to build. But it is not just a process that you complete every recruitment. It is an ongoing process of membership review and planning that needs to happen every month. Explain how membership planning works! After completing membership planning, entity has known how many people required per function and talent pool data of your entity. Then the next thing to do is to attract your pool through doing talent marketing. How do you attract your pool through doing talent marketing? You now have applicants and ready for the selection process. The next step is, how do you ensure that you recruit the right people in the right place and in the right time through doing membership selection? Congratulations! You now have people that is ready to undergo Management Trainee program. But within the first 10 days of their AIESEC experience, you must onboard them into organization through talent onboarding. How talent onboarding works? The people you recruited has officially become your Management Trainee. You now must do one of the most challenging part in managing them, which are engage and retaining them through implementing Team Standard. Explain about Team Standard and how do you achieve 100% implementation of Team Standard?

After you succeed to engage and retain your trainee, the other most challenging part is that you must build their capacity to achieve organization’s goal through implementing Learning and Development program. Explain about Learning and Development Program and how do you achieve 100% implementation of Learning & Development program? You almost did whole talent management process, now how do you ensure the ultimate goal of AIESEC which is leadership development of your member can successfully happen? We have people analytics every quarter to monitor, analyze and improve your member and organization. What are the things that included into people analytic? How people analytic works? How do you successfully implement people analytic every quarter to improve your member and organization? What are the measurements (LAG and LEAD measure) of talent management?

 GET Recruiment, Selection, induction.  

 

Membership planning, membership Planning is about Planning for the membership need oy my entity based on your pipeline, stretegy, jobs/operations that need to be done and the culture you want to build. it is not just a process you complete every recruitment. it is an ongoing process of membership review and planning that needs to happen every Month. Talent marketing, 1. figuring what members AIESEC needs to Operate in my Entity, 2. what is the value proposition of AIESEC membership that can connect both, 3. Figuring what youth in my Entity what and need. Membership selection, a.k.a Reqcruitment member, there are 3 Process Talent plan & Promotion, Online Application, Intervie and assessment center Induction, Get to know , including Local Conferences, National Conference,

 KEEP : Engagement, Retention & The Team Standard  Team standard, Building (introduction, Plan, Personal Goal Setting), Performance (Regular Team Meeting,Regular one ton one, Tea, Day), Closing (Report, Transition, Debrief).  Engagement, if there's a member have a commitment in AIESEC or they have same vision with AIESEC  Retention, member who Hold out their Position.

 DEVELOP: Education, Leadership, Development

 Leadership development, how the team leader build the member leadership Potential  Capacity building/Learning and development , how the team leader build insight.

ď śembership planning is about planning for the membership needs of your entity based on your pipeline, strategy, jobs/operations that need to be done and the culture you want to build. But it is not just a process that you complete every recruitment. It is an ongoing process of membership review and planning that needs to happen every month. Explain how membership planning works! we can use the talent works sheet as a guide ----> : there are 3 steps : 1. The Review -> LCVP have Membership Review (Talent Planning Worksheet) and have created lcvp goals for the member that lcvp wants, how many, what type and what they will be doing and the culture they Live in. 2. The Pool -> LCVP have a goals for lcvp's membership and selected and reqcruited the best from the pool that available to lcvp 3. Talent Marketing -> this step to find GTCM (Goal Target, Channel, Message, modelcommonly used in marketing tactics to help you create your Talent Marketing plan.The approach is to combine 1) the need from AIESEC, 2) the need of the students (market need) and 3) what AIESEC can offer. ---------->>

 After completing membership planning, entity has known how many people required per function and talent pool data of your entity. Then the next thing to do is to attract your pool through doing talent marketing. How do you attract your pool through doing talent marketing? Start from Talent Planning First thing , you have to know what kind of people are you recruiting ? Exercise – aiesec membership experience, ask to the members to write down their 1st experinec in aiesec what something different from them. Exercise – best Talent, interview 10 top members in our entity, find out the common behaviour Exercise –member persona, is a semi fictional representation of your ideal member. Market Analysis Conduct market analysis, we have to do a research. Understand of our market of competition and understand the jobs the youth want to get down, the pains and gains. How do I package aiesec membership ? After we know all of those things. We already understand how to package our membershi

 You now have applicants and ready for the selection process. The next step is, how do you ensure that you recruit the right people in the right place and in the right time through doing membership selection?  The process that we need to do are :  -Talent plan and promotion, We need tp choose what works for our mate. We have to prpared our team for selection through, interviewing, asking question/probing, reading body language and making evaluation or assesment.  -Online application, We should ensure that we are retaining all our sign ups in our CRM for future talent pool.  -Interview, Do a personal interview explain about the task that we given  -Assesment center, Selection based on the leadership qualities  he people you recruited has officially become your Management Trainee. You now must do one of the most challenging part in managing them, which are engage and retaining them through implementing Team Standard. Explain about Team Standard and how do you achieve 100% implementation of Team Standard?

-Team Standard are used as a guide for team leaders to create good team experiences, that is team minimum were the minimum expectations that team leaders had to deliver. Team Standard being implemented 100% when team leaders goes through all the phases as a team, which is there are 3 phases that team should goes through Building (Introduction, Plan, PGS) Performing (Regular Team Meeting, Regular One to One, Team Days) Closing (Report, Transition, Debrief) All that 3 phases should being implemented 100% then all team standard can be fulfilled.

ď ś Congratulations! You now have people that is ready to undergo Management Trainee program. But within the first 10 days of their AIESEC experience, you must onboard them into organization through talent onboarding. How talent onboarding works? Talent onboarding are Team Leader responsibilities, Each Team leaders responsible to ensure that their members feel welcomed, confident, excited, and energized within their new environment. Talent onboarding involve: -Special lunch/Coffer with your team members, -follow up chat from induction, Giving them real work, -Connect them with a peer buddy, Help -them build a social network, Get to know the team, -Bring up the AIESEC Value and LDM in conversation, -Follow up induction day with a -personal talk, Building team standards.

fter you succeed to engage and retain your trainee, the other most challenging part is that you must build their capacity to achieve organization’s goal through implementing Learning and Development program. Explain about Learning and Development Program and how do you achieve 100% implementation of Learning & Development program? Learning and Development is a tool to build Connection between Organizational needs and personal needs to boost performance, LnD talking about Knowledge, Skill, Atittude of Its Member, The way to Achieve 100% implementation LnD Program Are. - Delivering a value Based learning framework wich are learning (hard skill and operational knowledge) and LEAD (Soft Skill and Leadership) - Test For Knowledge, skill, and attitued to each newie, junior and senior member - we have to optimize the learning process - membership education You almost did whole talent management process, now how do you ensure the ultimate goal of AIESEC which is leadership development of your member can successfully happen? we already learn about team standartd, there are build, performing, closing, at the beginning, we know how's the importance of building personal building personal goals setting and planning, so we have the tools to scale havewe develop our member or not yet? we need to do every single part of team standard itself as the key tpmake leadership happen.

 We have people analytics every quarter to monitor, analyze and improve your member and organization. --• What are the things that included into people analytic? Who are our member? (major and functional), do our member believe in our product?, member satisfied of AIESEC experience and understand their role in AIESEC, how is our leadership?, performance of team standard, NPS, LDA. • How people analytic works? Analyze the whole talent management process for improvement, member development and better alignment to strategic management and organizational goal. • How do you successfully implement people analytic every quarter to improve your member and organization? We have to make sure: 1.Measuring GET, DEVELOP, and KEEP the Leadership in our Entity 2.collecting the right kind of DATA, to make the right decision  What are the measurements (LAG and LEAD measure) of talent management? LAG: Productivity, Retention rate, NPS and Leadership development LEAD measure: Team standard implementation, LDA, LnD implementation, Monthly RnR, and HR fulfillment on time based on profiling

PERSONAL

QUESTIONS

 What is driving you to continue your journey as Local Committee Vice President?  What is your personal SWOT? How you optimize your strengths and overcome your weakness? How can you implement your strength to your LC needs? How can you implement your strength to your EB dynamic?  What is your value? Tell us 3 about that  Who is your leadership role model? Please tell what and why you admire the most from him/her?  What is your ultimate goal in life? What are your SMART Goals in 3,5,10, and 15 years from now?  What was your greatest achievement in your life? Why you choose that as your greatest achievement? How was your effort behind the achievement?  What was your greatest failure in your life? What was the biggest learning you got from it?  Summarize your MBTI test result and correlate to yourself!  If you have reach the peak of your life and you are about to die, what will be written in your life biography? What is the title? Create a synopsis consist with Opening, Main and Closing part.

What is driving you to continue your journey as Local Committee Vice President? because i have several Value same like AIESEC Value and i Agree with AIESEC Statement, so i think i need to improve my Leadership Potential through this Role, because i think i can implement about what i learn and what i get in AIESEC to my life also, i'm type of person who always Curious about things that relate with my Life Purpose, because i need to Learn more and i want to give my best service for young People who want to shape their Leadership Potential, cause i believe through AIESEC those young People will help us to Achieve our World needs. What is your personal SWOT? How you optimize your strengths and overcome your weakness? How can you implement your strength to your LC needs? How can you implement your strength to your EB dynamic? (S) my Strenght are Multitasking, i could work with 2 things at the same time, it makes faster than i work with 1 things and it's automatically handling my time Management, Adaptable, because i'm Dynamis Person, so i could adaptable in every situation even in uncertainty Situation, Creative, because i'm objective person i always put attention in many side so i earn many idea and also because i'm dynamis person so i could compare my idea with many situation and i evaluate my idea to suitable situation, Resilientless. i often could not give up in pressure situation, before i get what i want, although actually i tired. (W) my Weakness is low Communication Skill, in order my Formerly life is super introvert and Anti Social person and i'm type of person who Action Oriented, so it makes me still hard to communicate Structuraly with many People. Couldn't predicable, it's hard for me to being Predictable, because i'm Objective person and focus on the future so that, i prefer Prepare for Analytic, planning and startegic for Uncurrent Situation that will Happen. Overthingking, because of i couldn't predictable a dynamis situation so i have anxiety about that and than i drive my self to planning. 14

O) my Opportunity are Countinous Learning to improve my hard & soft skill, Straving for Excellent to get the best result, young and Healthy makes me have a chance to get more experience and runnig so many Opportunity, be Grateful but stay Hungry because i will get Happines. (T) my Treats are Forgotbale, i couldnt remember about hard things if i didn't give the twice chance to put my attention on it ,Distractable, i often Distractable because i'm Multitasking and Objective Person, i couldnt Focus on one point, so i always work with 2 things, stance attack, i often couldn't Control my ego if someone have fake self-imaging that related to our Responsibility, ex : if someone have a good or inspiring statement (talk too much) but couldnt prove into action about what their Statement is. cause i have Multitasking and Creative Skill so as long as i can help other Departemen or EB Dynamic and LC Responsibilty while i running my Departement with my skill and Because EB dynmic might be Challenging and have Different Atmosphere then when i being Manage i ready to face with my Adaptable and Resilient with my own way.  What is your value? Tell us 3 about that my Top 3 Value are : • Integrity, becauese i believe what i do even People force me to do the same way like them or i see so many people do the same way, i still on my own ways, but doesn't mean i stubborn, i Consider again if that things suitable with my personality, and i educated to being a Good Stance about everything in my life, i always respect everything and Uphold my dignity. • Dynamis, because this world has always uncurrent Condition,so i think i need adaptable in every Situation to be capable and survive to face everything uncertainty, i could see many opportunity, and also because i have Creative skill and objective person so we need Innovation to face uncertainty situation. • Humble, there's no one perfect in this world, i undesrtand and respect every Background dIfferenciacy of Human, because i'm have strength and weakness too and because all of us start from the basic and i'am not allowed to be Arrogant, but Doesn't mean i'am Acceptable, i'll Consider and filtered about anything.

 Leadership Role Model Ridwan Kamil, i admire him because he is Humble leader,funny, down to earth and not feel superior, he is inspire me that “You Should Action than talk too Much” he said that because when he was at America to studied at there, he being understimate and he Prove it through his Action and i think his personality same like me. SMART Goals in 3,5,10, and 15 years from now? 3 = study Abroad, 5 = Build My startup/Enterprise, 10 = Build My startup/Enterprise to social Entreprise and expand become Company Grub, 15 = sustain my Company Grub and expand it into another Country.  What was your greatest achievement in your life? Why you choose that as your greatest achievement? How was your effort behind the achievement? my greates Achievemnet is when i was Earn my own Profit from my Own Bussines for about Millions Rupiah in my 17 years old ,why i Choose that because i'm so happy at that time and i couldnt believe that i'am as 17 years old Teenager can earn money those much, my Effort Behind The achievement is very Struggling because i need to Handle Everything with my own hands start from Product, Finance, Marketing and Costumer management without partner or Assistant.  What was your greatest failure in your life? What was the biggest learning you got from it? my greatest Failure in my life is when i Rejected in Tourism academic as a Executive Chef in Bandung, the Biggest Learning i got from it are if i want to become a Chef, i no need to have Study on Chef Academic, i just need Practice and Work Hard, it makes me more better is because when i saw Chef Oliver,Chef Marinka, Chef Arnold and Chef Juna, they werenot came from Chef on their Background, they were came from Kitchen Routine 16 with their work hard and i summarize that “Learning by Doing is worth'

 Summarize your MBTI test result and correlate to yourself! my MBTI Result is ENTP or As known as The Visioner, My MBTI result that the Characteristic of the Visioner is Creative,Value Freeom, likes to create ideas, doesn't like to be Controlled, innovative and Ingenious at Problem Solving, i just realize my New MBTI result is correlate with my personality these are i'am a Creative, Analytic, Planner and i have my Own rules in my Life, my last MBTI on 1 years ago are ENFP wich mean The Inspirer or The Champion, i think the carachteristic of my last MBTI on 1 years ago just little bit same with my Current MBTI wich is Creative and Inovative 

If you have reach the peak of your life and you are about to die, what will be written in your life biography? What is the title? Create a synopsis consist with Opening, Main and Closing part.

if i write a biography, i will write about my life Journey how Struggling i'm when i was Young and so much Sarcrifice in my life for the right things and for Successful, i consider the Title might be “a Wolf in Us” or “an Assassin Alpha”, the synopsis are about a Little Girl who alwyas being Understimate just because she is introvert, the people who understimate her just known her in one side and they claimed that introvert person are do Nothing and self-centered only, but the actually she has Huge Potential to create something to help and solve anything and she had been do that in her quietly, and until the people who understimate her tried to blocking her ways by undirectly ways, than she Recognize that her dignity and her right being on threat she attacked back with her Strong Believe by her self, she Killed Unjustice things and she tried to fight ferociously about wrong or Negative prespective for people, she Prove it that they are wrong, she amaze People who make her small, she empower people that same like her to be brave and to show up their true of their self by Action, just like personality of wolves, they vicious,cold, and wild, but they passionate, spirit, lead and fight, that's why i choose17 that

AIESEC EXPERIENCE

 Rank 3 main areas in AIESEC where you had the most experience! Highlight briefly in each and how your experience can benefit your LC ?  Explain your most impactful inner and outer journey moment in AIESEC!  Based on your AIESEC experience, please explain and elaborate 12 defining elements in AIESEC LQ to your member!  Please explain about every point in AIESEC Way that can make people who read that see your personal connection with it.  What is AIESEC to you? Explain in one sentence.  What is AIESEC 2020 means to you? What will be your contribution?  What is the top 3 needs of (your city/university)? How can AIESEC contribute to answer those needs? Please be specific with action step and measurement of success!

ď ś Rank 3 main areas in AIESEC where you had the most experience! Highlight briefly in each and how your experience can benefit your LC ?

EP, because i have Exchange Background and i little bit understand about OGV throgh when i was exchange by observe my Previous EPM in 2016/2017 term Performance, so when i applied for Manager i have little bit insight about that and also i was an EP Promotor for increase Our Product so that my experience can benefit my LC. XDP Manager, i continue my journey in AIESEC because i'm not satisfying being EP, my XDP Manager experirnce is automaticly being Participated for fulfill my LC Goals through OGV and also i maintain EP to become Promotor in order to increase our Brand Advocay. Star Conference, Star Conference is My first National Conference in AIESEC, the benefit for my LC is i can bring and implement about Knowledge that i got in Star Conference to my Entity. ď ś Explain your most impactful inner and outer journey moment in AIESEC! my most Impacful Journey is when i was Inner Journey is when i was National and Local Conferences, i think i got a lot of Insight, because at there i met all members from local or another Entity, all EBs from local or another Entity and all Inspiring People, so that i got a lot difference Prespective from them, Challenge me and it's Trigger my Inner Journey to Develop my self .

 Based on your AIESEC experience, please explain and elaborate 12 defining elements in AIESEC LQ to your member!  Empowering Other • Communicates Effectively in Diverse, we need eager to Communicates in diverse in order to wee need understand people who have different background. • Develop and Empowers Other People, we need not to focus Only personal-self, but we need to Empower people either to develop their self in order achieve our goals. • Engage With Other to Achieve A Bigger Purpose, to achieve Our Goals we couldnt work by our-sel only, we need Suport from each other, we need engaged with people who have same value like us.  Self Aware • Understand and Lives A Personal Values, as aiesecer is important to understand our Strenght and our weeknes and explore our Personal Value to Improve Our self and find the best version on Our self . • Focuses On Stregth Over Weakness, we need to Focus on Our strength to overcome our weakness in order to gain a peace in our self. • Explores Ones Passion, after we undertsand our Strength, Weakness and our value, we need to explore our passion and eliminate them until you find your one passion, because if we work with our passion it can be worth and you will not feel exhausted even you will face so much problem on your work.

Solution Oriented • Adapts shows resilience in the Face of Challenges, this World is Dynamis and uncertainty so as a youth or AIESECer we need to adaptable and show our resilience to survive and face the Challenges. • Transmits Positivity to Move forward Throughout Uncertainty, cause we lived in uncertainty situation but, because we focus in our strength so it's make us more capable and enjoy to face everyy uncertainty sitution. • Takes Risks When Its Needed , we Couldn't Controlled by situation, the situation must be controlled by us , dont let go everything if it will make us down, back to our value, if we believe about something and than we will bold enough to solve something.  World Citizen • Believes in Their Ability to make a Difference in the world, if we already know our strength, lived our value, we explore on one passion and we bold enough to solution Oriented, we will be able to take action for the world • nterested in World Issuess, as an World Citizen, every issue that happening in this world is our responsibilty too, cause we live in one land and one atmospher, so the issue that happen in this world will affect to all Creature who life in this world including us, so we need desire for world issue. • Enjoys Taking Responsibilty For Improving The World , as word Citizen, everything that happen in this world is our responsibility as a Human being cause we lived on there.

Please explain about every point in AIESEC Way that can make people who read that see your personal connection with it. why? it's Basic Point of AIESEC way, “We Stive to Achieve Peace & Fullfilment of Humankind Potential, through this point we know that the reason why AIESEC Formed, in this Uncurrent condition world and to recall again why aiesec is formed because Big wrold war 2, that remind us through our vision , that problem won't return again. how? “we Place Our Confidence in Youth as the key to unlock a Better Future. we believed that leadership Fundamental Solution and it can be develop anyone”, why aiesec trust to Youth Because Youth have good energy and fresh idea, so youth will support for future of our world what? “we Enable Young People to develop their Leadership through Learning from practical Experience in Challenging Environment”. to Practical Learning the youth will have more knowledge and great experience and they will able to Contribute for world.

What is AIESEC to you? Explain in one sentence. in my own Opinion AIESEC is Platform for Young People to develop and shape their Leadership Potential and Contribute for Global to achieve peace and Fullfil humankind Potential

 What is AIESEC 2020 means to you? What will be your contribution?

 aiesec 2020 is mean to me that, same as statement of AIESEC 2020 that  Shapping what we do around what the world Needs, it's mean to me that i need to being aware of Global and local issues, i need to act quickly to respon them by offering powerful leadership experience. i collaborate with like-minded organization that, like us, strive for better world. through this, we take a part in global and local decision making processes.  Growing Disruptively, it's mean to me that doing the same things is not enough to one day engage and develop every young person in the world. being disruptive mean for us to challenge the way we think and act as an Organization. we find innovative ways to grow faster and be better. so i need to grow faster and be better to AIESEC UMM and around me through what i do  Being Accessible to Everyone and everywhere, it's mean to me that i need to Being engaged with aynone even they are not AIESECer in order to let them can experience AIESEC, be it Physically, Virtually, directly or indirectly. we actively break our geographical and social barriers to make it possible for every young person in the world to live an AIESEC Experience.

What is the top 3 needs of (your city/university)? How can AIESEC contribute to answer those needs? Please be specific with action step and measurement of success! Top 3 Needs of my City are based on SDG's Number 3,4, 8 1. Quality Education, Quality Education in my city just focus in Academic knowledge nor Non-Academic, especially

Attitude, Morality, and Manners, our City has a lack of morality on Youth Soul as the next generation, whereas it is important things either to sustain the Legacy. it will be threat if the youth capable on knowledge only, but they couldnt behave. 2. Good Helath and Well-being, Health is not just on Our Body, but our Soul Either, so, we need Balancing our Body and Our Soul, and what's happening now most people in Urban city or Millenial era had been on Stressed, pressure and another Mental Illness it will affected to around them and their Body Of course. 3. Decent Work and Economic Growth, based on annualy data explain that in 2015 jobless in indonesia reach for about 7,2 Million People, it's include my city, the most Jobless Background in indonesia is from Fresh Graduete, Poor people and Layoffs, so that it's time as AIESECER to decreae of Jobless Number in these City. in my opinion Contribution of AIESEC is build awareness to the people first, get the support from them and make some creative impactful Project, Campaign or something like Startup or have a partner with Institution or Company and implement it based on Statement of AIESEC 2020.

Needs

KPI

MOS

1. Quality Education

- make some Project - Build awareness - create digital marketing Campaign - engaged Partnership

% Number of People Apply the Project % People aware the issue # People understand the issue # partnership

2. Good Helath and Well-being

- build some Project or - create digital marketing Campaign - engaged Partnership - Build awareness

% Number of People Apply the Project # Campaign # People aware the issue % People Aware The issue

3. Decent Work and Economic Growth

- Build Some Startup - create digital marketing Campaign - engaged Partnership

% Number of People Apply on Startup # people understand the issue # Partnership

Strategic Questions

Outgoing Global Volunteer 〒Please elaborate your role as LCVP OGV 18/19 〒Explain the standards implementation in each stage of the customer flow, and what are your strategies to increase the quality implementation it in 18/19? 〒What is the STDP for OGV product? 〒Create a SWOT analysis of OGV term 17! 〒What are your action plan to do OGV operation? Explain your three main focuses in operation of OGV next term and What are the MoS and how will you achieve your target? 〒What are your action plan to do OGV marketing? Explain what kind of innovation that you want to create for marketing of OGV next term and What are the MoS and how will you achieve your target? 〒What is your strategies to ensure good flow legality to fulfill audit checklist from OGV? 〒Please visualize your OGV structure for 18/19 based on what you think OGV UMM needed for next term! And mention the main role and job description

 Please elaborate your role as LCVP OGV 18/19 × × × × × × × × × × × × × × ×

engaged Intensively with another Departement, Member, Costumer and Costumer Let my Member to Explore their Ideas Facilitate my Member to Develop their Potential. Manage my strategy partisipace in every OGV Activity Participate in LC Activity Participate in National Conference Monitoring my Member Performance, but doesnt mean i micro Control them Borderless with my Member Learn with Another Entity, NST and EST to gain Information Time Management Needed .Management People Needed Proactive Weekly Meeting with EB Wekkly Meeting with Team Member

Explain the standards implementation in each stage of the customer flow, and what are your strategies to increase the quality implementation it in 18/19?

 Open, Open is the Stage that Costmer or Stranger approach our product  Apply, when EP already Know what Country and Project they want to Choose and then they fill the data and submit it to Opp related and waited  Accepted, when EP had been apply and waited contacted by Opp provider to had been interviewed with IGV Opp Provider and if EP' declared already pass, those EP on Accepted Status.  Approve, When EP had been declared Accepted by Opp Provider and their already MoU and Fill LDA, the EPM and the Matching team of host entity will change the status intoo Approve and the EPs Prepare the Preparation while the EPM or OGV team disscuss about SNS with Host Entity.  Realize, When EP already have done on Approve stage, the next is Realize or an EPs Already running the Project on Host Entity  Finished, when EP have done the Project or already arrived to Home Town  Complete, when EP already fill all the Rules. 30

Stage

Strategys

MOS

Open

- Virtual Marketing (Flyer,Booklet, wall Megazine, Banner, IG, Youtube, Promotor, FB, Official Line Account). - Physical marketing (Booth, induction, EPR prmotor) - Lead Nurturing to Cutomer - Costumer Centric - engaged cutomer Parents - Share Booklet or PPT information - all OGV member and engaged several EPR doing Marketing.

#Customer Click, Like, see, watch the Infornation on social Media . #Customer come to booth, induction and know the information from EPR #Costumer Satisfy # Parents Receive the Message # Customer Receive the Booklet or PPT #Customer Receive the information from member

Apply

- Lead Nurturing to EP - maintain EP to come to Induction - EPR Story , - Share Information Booklet and PPT - guide EP to make Account Expa - drive EP to Apply on Reccomended Country and Project - Engaged EP Parents that their Kid applied Project - Coaching for Interview and simulation - X- Hunter to host Entity when EP already Apply the project

# EP come to induction # EP put Attention to EPR # EP make account Expa % EP Apply Project # EP understand interview coaching and simulation # EP parents Know their kid applied Project # host entity Responded ep apply 31

- Lead Nurturing - X- Hunter to host Entity to change the status apply to accept - Manager convince EP to take the Opportunity - manager Drive EP to sign Contract

# #Host Entity Change the status # EP take the Opportunity # EP sign Countract

Approve

- Lead Nurturing - Drive EP to Fill LDA and Sign MoU -X - Hunter to host entity to change the status Accept Approve - Prepare Legality Letter for Visa preparation - EPR Sharing Story - Engage EP Parents and be transparancy - help EP to Prepare the Preparation - webinar with host Entity

#EP Fill LDA and Sign Countract #Host Entity Change the status #EP receive legality Letter for visa #EP received the information from EPR #EP parents Satisfy #EP prepare the preparation #EP know host entity preparation

Realize

- Lead Nurturing - maintain EP to share their Activity on IG or Youtube - EP Weekly Report - Engaged with EP and Host - R&R

#EP satisfy #EP upload theri Activity on Socmed #EP report their Activity #EP and host have more connection with member and home #EP feel satisfy for R&R 32

Finish

- Lead Nurturing - Engaged with EP and Host - Tracking EP while On they way - R&R

# EP satisfy # EP and Host Respond #EP satisfy for tracking # EP Satisfy for R&R

Complete

- Lead Nurturing - Engaged with EP to become Promotr and have good brand advocay - Engaged Ep to continue their journey On AIESEC -R&R

#EP satisfy #EP being Promotor #EP joining AIESEC #EP satisfy for R&R

what is STDP of OGV? A- Costumer-Driven Marketing strategy to create value for costumer and build profitable customer relationship S = Segmenting, “who are People Around You?” this is a process of dividing a larger market into smaller pieces base on one or more meaningful, similar characteristik. Divide the segment into the profiles: • Demographic: age, university year, income/social class, place of residance, etc., • Psychographic : Similar Attitudes, interest, opinions, lifestyle, etc., How to do segmenting, Survey based on your Environment (the variety of People around you), analys it and make the profile T = Targeting, “Who are your Main Costumer?” from the segmented customer that you already made in the previous step, choose the group that you want to enter as your customer D = Develop, “what makes you different than other?”, adding a meaningful difference to distinguish youroffering to other's offering. the elements : Unique, benefit for customer, different, hard to be copied, accessible P = Positioning, “How do you want your product to be remembered?” it influences customer's

perception of the product, especially in comparison to the competition, the purpose: defining the products to the customer, helping customer to remember the product, communicating relevant attributes to the costumer. 34

SWOT Strength (S) expa, Good STDP, Parent Booklet, parents call, EPR History, EPR Sharing, Promotor, good Costumer Service, Fast Respon, X Hunter, Edu and Simulation interview, fast Acc to Approve,

Opportunity (O)

EPR Reintegrastion, Long Holiday, EP Promotor, Good Marketing, STDP, EP Remnant, KKN international (if implement)

Weakness (W) Boring Induction Prosess, Late IR Booklet, less Introduction OGV Member, Boring Physicall Attraction, low Virtual and Digital attraction, low SDG's Explanation, Induction Booklet, Living Cost Booklet, Value Delivery Booklet, worst Time Management, worst Consistency, unupdate NPS and Document Preparation, there's no Evaluation after Induction, Undetailed, no docs edu, Lack of Document Preparation, Low EP tracking, not little bit Strick, low market analysis Treats (T)

Holiday Mindset, Summer Wheater mindset, Basic Cost, Less Management, Less Convince, MoU, Insurance cost, Aidl Fitr, Slow Respon Host, lost member, EP breakmatch, KKN for 6th Semester (if 35 not Implement), EP Parent mindset

What are your action plan to do OGV operation? Explain your three main focuses in operation of OGV next term and What are the MoS and how will you achieve your target? My Action Plan - Strengthen Lead Nurturing to Member and EPs - More Detailed to delivery every Aspect On OGV to member and EPs - Hight Performance during Operation - Give best Service to delivery Experience to Member and EPs - as part of AIESEC UMM i need to have a Good Synergy with another departement. - all Member Should get the Same Knowledge About OGV and Marketing My 3 Main Focus are: × OGV Marketing, Important Basic first Sight of Costumer eyes about Our Product × Exchange Standard, Important Point to on our Product to support Inner and Outer Journey of EP × EP Management, to get best output for our product we need to focus on our Customer, cause they come to different background and personality so we need

OGV Marketing Costumer Flow

KPI

MOS

Attraction Phase

Virtual : EPR History , Instagram ,line, Booklet, PPT , fly Physical : EPR, Booth,flyer, booth design, EPR History photo,

#Costumer Receive the Information

Consideration Phase

convince Costumer to Registered and join the Project

#Customer Registered

Value Delivery Phase

convince with clear information to Costumer about Benefit, mou, OPS, Reccomended Country Host, Project , Accomodation and etc.

#Customer receive the information

Brand Advocacy Phase

- make grub EP Story On Line or WA - Telling and Share EP Story -

#Customer Receive the information

Exchaneg Standard SNS

Exchange Standard

Strategy

MOS

Logistic

1. 2. 3.

- fisrt, manager ask to Entity for provided in

#Cutomer Satisfy for Logistic information From Host

Visa and Work Permit Arrival Pickup Departure Support

written format all the information required to arrange for any documents, visa or work permits that may be required. - manager Make sure The Host entity will state in the Opportunity where the EP will be picked up/options on where will the EP be picked up. Before realization the Host entity has provided written information to the EP on any domestic transportation required to arrive at this point of pickup.

- The Host entity has offered in written format information on how to depart from the country two weeks before the end of the internship.

JOB

4. Job Description 5. Duration 6. Working Hour 7. First Day working 8. Individual Responsibility & Golas

- Manager or EP will ask to Host Entity about Job Description, Duration, Working Hour, First day working, Individual responsibilty & goals

#Cutomer Satisfy for JOB information From Host 38

SNS

Exchange Standard

Strategy

MOS

Living

9. Insurance

- Manager Prepare the data Insurance when EP on

#Cutomer Satisfy for living information From House

10. Accomodation 11. Basic and Living Cost

Approve stage and educate ep and guiding them to prepare the insurance. - manage rmakesure The accommodation standard, conditions and costs during the internship correspond to the information provided on the Opportunity. AIESEC arranges this accommodation for the EP. - Manger will ask to host or prepare first The Opportunity specifies if any financial or non-financial compensation would be provided during the internship and the actual conditions correspond with it.

Experience & Learning

12. AIESEC Purpose 13. Expectation Setting 14. Preparation 15. Leadership Development by host 16. Leadership Development by host

- Manager Explain about AIESEC Purpose, Inner

and Outer Journey and role of exchange on it on Approve status and recall again on OPS . - manager guide to set eps PGS at first when they are on Approve status.

#Cutomer Satisfy for Logistic information From House

15.The Opportunity has to state what leadership development spaces and opportunities are offered by AIESEC before, during and after the internship. The delivered spaces have to correspond with the Opportunity. As a minimum standard host entity must offer one Incoming Preparation Seminar/Meeting (or leadership development of EP and follow up on his/her personal goals set before traveling) once the EP arrives to the host entity, and before the internship starts.* 16. The EP has been provided with information in written format on what leadership development spaces and opportunities are offered by the home entity before, during and after the internship. The delivered spaces have to correspond with the information provided. As a minimum standard home entity must offer one Outgoing Preparation Seminar/Meeting (including space for personal goal setting) before EP leaves for internship, and one Re-integration Seminar/Meeting at the end of the internship (when EP comes back). * 40

EP Management Stage

Strategys

Open

- Lead Nurturing to Costumer - Parents Engagement - Value Delivery

Apply

- Lead Nurturing - Parents Engagement - Handle EP to Choose Aproppriate Country and Project - Coaching interview

- Lead Nurturing - EP Engagement -Parents Engagement -R&R

MOS #Customer Open stage

#EP Applied stage

#EP Accepted stage

Approve

- Lead Nurturing - PGS - Visa, Passport, all Preparation Document Coaching - Lead EP to Attend OPS - EP Activity at OPS -R&R

Realize

- Lead Nurturing - EP Engagement - Parents Engagement -R&R

Finish

- Lead Nurturing - EP Engagement -R&R

Complete

- Lead Nurturing - EP Engagement - Lead EP to fill all Survey -R&R - attrack ep to being Promotors

#EP Approved stage

#EP Realized stage

#EP Finished stage

#EP Completed stage

 What are your action plan to do OGV marketing? Explain what kind of innovation that you want to create for marketing of OGV next term and What are the MoS and how will you achieve your target? ×OGV Marketing Action

×Lead Nurturing ×Physical Attraction ×Digital Marketing ×Virtual Attraction ×EP Promotors ×Check Next Slide

Action Plan

Strategy

Lead Nurturing

- Lead Nurturing to All Costumer in AIESEC UMM - Lead Nurturing to All OGV Member - lead Nurturing in every Open - Complete.

Physical Attraction

- Booth Decoration - Booth Logistk - TTM to all OGV Manager or AIESECER in UMM

Digital Marketing

- Create Brand Design - create desaign that happening the most - create Creative Content that happening the most

Virtual Attraction

- doing Promotion for summer on January until open day - doing promotion, info session on Ig, Youtube, AIESEC Official Line Account, - Wall Megazine, Fyer,

EP Promotors

- EPR share Their Story - EP Update Their Activity on IG and Youtube - EPR doing Promotion

MOS # Customer interest with our Product # all Member doing marketing # EP satisfy with our Product # Customer come to booth

# Customer interest with our Product

# Customer Click, like or watch,see the information

#costumer interest with our product 44

What is your strategies to ensure good flow legality to fulfill audit checklist from OGV? × i will have Education about Legality and OGV Audit Checklist to all My member at first induction with interesting Way (such as give Challenge, interesting PPT, video or game). × i will have member to Handle it like maintain OGV Audit Checlist Tracker and Collecting the data. × i'll Prepare the Format all of OGV Legality before running the operation × i will share the Audit Checlist and all legality format to all my member and i will save it to our Grub. × I will remind all my member and mark it to Audit Checlist and tracker after we have done our Responsibilty. ×i will have a good Synergy With F&G Deprtement in order to minimize obstacle or Miss Comunication. 45

 Please visualize your OGV structure for 18/19 based on what you think OGV UMM needed for next term! And mention the main role and job description i have several strategic Planning that i explain here, I have Consider that Every Structure has Strenght and Weakness. *Structure 1*

the Sturcture 1 is the most i will execute if i elected as VP OGV and Also if KKN International Really Implement in AIESEC in UMM i will Excetue The Structure 1, because to Achieve 50 Approval Target we need More Performance, Synergy, Collaboration and more Detail in order to Maintain the Hight Quality Service to EP and Mamber and to minimize the Overlaping Job Description for Member Who Handle their Role, but several Specifict Job Desrciption can Handling By all Manager as same as wich one Agile Principle or as known as we are focus on our ultimte mission and “who can do what” rather than have fix job for the whole year and i'll consider this structure with AIESEC 2020 Needs. *Structur 2* just Different in Name with Structur 1, in order to have good synergy for each Role and it will has determine on Agile, it might be several Job description is cross, the weakness is if member have a lack of Responsibilty and slow action it might be not going well. *Structure 3* in order to Minimize Miss Communiation so the structure is more Thick and Detailing is a must, it's only 4 Member for this Departemen, so it's make me not too Exhauted to Tracking my Member. the weakness on this Structur is we couldn't ensure the quality and it will be Overlaping Job description For member.

Structure 1 Role

Job Description

Directure of OGV Marketing

Maintain Booth and Logistic, maintain marketing Tools,Maintaining Booklet, Permition Legality Letter, Maintain Virtual and Physicall Marketing, Media Partner for Promotion, Maintain Induction tools, Official account from Faculty to do promotion, Ep come to the OPS, Maintain EP Promotor

ABD (Attraction Brand Designer )

IR Booklet Design, Document Preparation Booklet Design, Booth Desaigner Design,Virtual and Digital Marketing Design,Physicall Atrraction, Parents Booklet Design, EP Approve Attraction Design, EP LEAD Activity.

CRM (Costumer Relation Management)

customer tracking for each week, content delivery through group of oGV, customer tracking for each week,message from auto email delivered to the customer,parents to engage, customer apply for oGV, maintain EP Come To OPS, Ep LEAD Activity, Coaching and mentoring Ep, Hubspot Tracker, engaging EPR, Maintain Induction Tools,

Directure of Exchange Participant Management / IR Manager

IR Content, INPS Commite Update Content, IGV Project Update Content, Updating EP Tracker or IR Database, Conduct OPS and make a OPS survey, Visa Survey, Flight Ticket Survey, Coaching Preparation Document and insurance (Approve) ,Maintain Insurance, Conduct MoU with Finance, Maintain Induction, X-Hunter Host Entity (Apply to Accept), Maintaining EP.

CMB (Costumer Management Buddies) /People Management/ EPM

CDE (Costumer Experience)

Maintain OGV Audit Checklist, webinar with host, Makesure EP fill LDA, Standard Checlist, NPS survey, PDP, Makesure Ep's Score 75 above, makesure EP complate MOS survey, maintain EP mentor to maksure, Legality and Governance Letter EP Approve, Maintain Document Tracker (Approve), Maintain Induction. 47

Structure 2 Role

Marketing Logistic Manager

ABD (Attraction Brand Designer )

CRM (Costumer Relation Management)

IR Manager

CMB (Costumer Management Buddies) /People Management/ EPM

CDE (Costumer Administration Experience)

Maintain OGV Audit Checklist, webinar with host, Makesure EP fill LDA, Standard Checlist, NPS survey, 48 PDP, Makesure Ep's Score 75 above, makesure EP complate MOS survey, maintain EP mentor to maksure, Legality and Governance Letter EP Approve, Maintain Document Tracker (Approve), Maintain Induction.

Structure 3 Role

ABD (Attraction Brand Designer )

Maintain Virtual and Physicall Marketing, IR Booklet Design, Document Preparation Booklet Design, Booth Desaigner Design,Virtual and Digital Marketing Design,Physicall Atrraction, Parents Booklet Design, EP Approve Attraction Design, EP LEAD Activity. IR Booklet Design, Document Preparation Booklet Design, Booth Desaigner Design,Virtual and Digital Marketing Design,Physicall Atrraction, Parents Booklet Design, EP Approve Attraction Design, EP LEAD Activity.

CRM (Costumer Relation)

CMB (Costumer Management Buddies)

EP Tracking Apply - Finish-Complete, Coaching and Simulation Interview and Guide Document Preparation (Flight Ticket, Passport, Visa, insurance), Updating Document Tracker ,X-Hunter Host Entity (Apply to realize), Tracking EP Developmnet, Maintaining EP and Document Preparation, Engaging Essence Personal, Language Coaching. EP LEAD Activity. R Content, INPS Commite Update Content, IGV Project Update Content, Updating EP Tracker or IR Database, Conduct OPS and make a OPS survey, Visa Survey,

CDE (Costumer Delivery Experience)

BRAND IM  What will be your main activity to increase the brand image of AIESEC in UMM?  What will be your contribution as VP Brand IM to increase brand awareness of AIESEC in UMM 17/18?  What will be your concern for Digital Marketing to boost product knowledge in our customer (content consistency)  How will you manage social media area to boost the brand of AIESEC UMM?  Please draw your virtual structure for BRAND/IM Department? 50

 • • • • • • •

What will be your main activity to increase the brand image of AIESEC in UMM? Maintiain Digital Marketing Maintain Brand Advocay Brand Positioning Brand Filtering Engage stakeholders Bank of Documentation Marketing Tools

 What will be your contribution as VP Brand IM to increase brand awareness of AIESEC in UMM 17/18? • • • • • •

to make AIESEC in UMM more Exist and better through Creative Branding hold and expand our Costumer Centric. Expand Market Maximizing Marketing Talent Marketing Education enhance Our Information management for both external and internal.

 What will be your concern for Digital Marketing to boost product knowledge in our customer (content consistency) • • • • •

I will maintain Content Of Attraction I will maintain Content Of Consideration I will maintain Contetnt Of Value Delivery I will maintain Content Of Brand Advocay i will engage Official Account From Faculty to do Promotion

 How will you manage social media area to boost the brand of AIESEC UMM? • i will make creative Content • i will make schedule for Update • i will make a partner with several famous Account on Social Media in Malang

Please draw your virtual structure for BRAND/IM Department? Costumer Relation Manager

LCVP Brand IM

Brand Designer

Digital Marketing Creator

Content Creator