Youtube haul videos criticism
Social media influencers will often use their platform to promote brands, and sometimes do shopping hauls where they purchase several articles of clothing worth hundreds and show them off to the audience. This was more of a trend between 2007-2016, backlash criticised influencers for heavily promoting the practice of throw away culture and needless spending, which encouraged their viewers to do the same. Usually the influencer buys from one shop/ brand products (cosmetic, fashion, shoes, etc.) haul videos are rarely negative about the brands they are showing and are sometimes sponsoring the youtuber. Viewers often feel betrayed when they find out if a youtuber has been sponsored. After public criticism the popularity of these haul videos decreased and influencers have become more aware some turning to slow fashion.
