P
roduct news
Nordelettronica
HALL 14 BOOTH A06
Aesthetic value, excellent usability Even in these times of great change, Nordelettronica is empowered by its belonging to the AL-KO Vehicle Technology Group. A new control panel with impactful aesthetics will be presented at the Caravan Salon in Düsseldorf, but the company is also working hard to offer products suitable for systems with lithium batteries Words Renato Antonini
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t is a complex period, although undoubtedly positive for Nordelettronica, which closed the year 2020 with a turnover of over 11 million euros. And 2021 is off to a good start, even better than 2020, with a 20% increase in the first months compared to the same period of the previous year. “At the end of 2020 we began to perceive a strong increase in orders, - the CEO of Nordelettronica Alessandro Chies explains an increase that has consolidated in 2021 with a significant growth, linked to the perception of RVs as a positive mean for going on vacation, even with the pandemic. Unfortunately, some issues emerged due to the difficulty of finding raw materials in the electronics sector. We are managing these challenges in the best possible way thanks to our collaboration with CBE, another company which, together with Nordelettronica, produces electrical components for RVs and has merged into AL-KO Vehicle Technology Group, member of DexKo Global. The en-
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try of Nordelettronica into the group was a strategic move for AL-KO, towards more knowhow in electronics for RV and the group’s other segments, while for us being part of the group means greater stability and the ability to better interact with important customers.” Nordelettronica continues to operate in the two headquarters and is making investments to increase production and improve the product. In particular, Nordelettronica is investing in machinery in the Romanian plant, where 85 people work and where most of the electrical wiring production comes from. At the headquarters in Italy (40 people), the investment is related to equipment for research and design. The positive market period is driving the company to acquire new customers in the two areas where it operates: the RV and industrial cleaning sectors. For the latter, Nordelettronica is particularly focusing on increasing its market share. As for the RV sector, Nordelettronica registered a 30% in-
crease in the sales of products intended for campervans, the trend of the moment. The smart alternator led the manufacturers to use the booster, too, with large orders for the 40 Ampere NE 325 model. Alessandro Chies
