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Parma - Il Salone del Camper 2021
Close to 100,000 visitors Since the boom in interest in caravan and motorhome holidays experienced in 2020, ‘camperism’ has become a phenomenon. Families, the young and the old are looking for a recreational vehicle for a safe holiday. Visitor numbers to the Salone del Camper 2021 increased by 74 percent compared to the 2020 edition, confirming that the show is growing again Words editorial staff
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he Salone del Camper in Parma, which celebrated its 12th edition in 2021, was considered a test to see
whether the public’s interest in open air tourism would result in a greater number of visitors. Despite the pandemic in 2020, the Salone del Camper was one of a very limited number of exhibitions that actually went ahead. This year’s show turned out to be very positive. The reorganization of pavilion 2 was appreciated by visitors as they were able to see companies from different sectors brought together in a more organic way to optimize their visit. In the end, nearly 100,000 visitors came to the show. This represents a huge growth in visitors of 74 percent compared to last year. This success is underlined
by the fact that in Parma there were also companies that had not attended the Caravan Salon in Düsseldorf, such as those of the Hymer group. There was a total of over 200 exhibitors from 15 countries and around 600 models exhibited in the five pavilions of Fiere di Parma. A real community Organized together with the APC - Associazione Produttori Caravan e Camper ( Caravan and Camper Manufacturers Association) - the Parma Salone has been confirmed as the most important event in its sector in Italy, and the second internationally. As well as the major brands that were at this event, there were also various entertainment activities organized which transformed the Salone into a real community,
