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ompany news
Morland
Fit Out Products for converters Morland Fit Out Products enable small to medium size vehicle convertors to achieve a high end professional look to the furniture in a vehicle conversion. Customisation is standard, so the consumer can tailor the interior to their own tastes. This is achieved via lightweight timber-based furniture plywood, wrapped aluminium profiles and ancillaries delivered direct from Morland on a short lead time. To make this process as cost effective and efficient as possible, Morland is now seeking new distribution partners in outlying parts of Europe and worldwide Words John Rawlings
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n 2022, Morland Fit Out Products (Morland) will celebrate its 50th year of supplying the caravan industry with lightweight timber-based furniture board and fittings. As you would expect it has a lot of experience and knowledge of the market for fit out products. In 2012, Morland developed its own brand of lightweight furniture boards to target the popular VW campervan conversion market. Being specifically for campervans, and the demands of that environment, the decorative face is a tough scratch-resistant laminate, not the paper finish used in caravans. The poplar core is 9 ply to give extra screw retention. The top and bottom veneer on the plywood
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is hardwood to boost the impact resistance of the panel. Everything is from a certified, sustainable source. These products proved successful, so Morland the manufacturer decided to vertically integrate and become Morland the distributor. It opened a warehouse to stock the product so it could be supplied on a “next day” basis. Morland has developed an efficient distribution process to deliver to van convertors in the UK and Benelux, France and Germany. To capitalise on the take-up for its online shop, Morland developed a mobile-first interface that is second to none. Product range availability is shown by a real-time stock system, and prices and offers are live. Orders
Above: the online configurator
