INDUSTRY AWARDS
SLR PRODUCTS OF THE YEAR 2020 WINNERS
SLR PRODUCTS OF THE YEAR 2020
CLICK HERE TO VIEW THE FULL WINNERS HANDBOOK
THE WINNERS OF THE INAUGURAL SLR PRODUCTS OF THE YEAR 2020 HAVE BEEN REVEALED FOR THE FIRST TIME
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TODAY IN A SPECIAL DIGITAL WINNERS HANDBOOK
ou can’t beat a bit of engaging and exciting NPD to drive footfall, sales and profits. Amidst the carnage of 2020, never was the role of NPD more important – which is why SLR unveiled the new SLR Products of the Year 2020 at the end of last year. The new SLR Products of the Year Awards 2020 shine a light on the incredible role that suppliers have played in this most challenging of years for the sector. The Awards recognise and reward the innovation, creativity and adaptability of the many suppliers who have delivered a stream of exciting new products in 2020 to help retailers generate excitement both in-store and on social media. Critically, the SLR Products of the Year were chosen by the people that really matter: retailers themselves. All local retailers were able to vote for their favourite products of 2020 – and many did.
How did we choose the winners? Q The winners were decided exclusively by retailer vote. When there was only a small margin between the winner and the runner-up, we have awarded Highly Commended status. Q All products that were launched in the 2020 calendar year and were available in the local retailing channel in Scotland were eligible for entry. Q The shortlist was curated from a list of every product carried in SLR in print or digital in 2020 and scored against a selection of the most important engagement criteria including digital views, reads and clicks and offline retailer feedback. Q All winners are entitled to carry the special Winners logo on-pack or in their marketing materials and all shortlisted entrants will be entitled to carry the special Shortlisted logo on-pack or in their marketing materials.
WEDNESDAY 27TH JANUARY 2021 / ISSUE 40 / SLRMAG.CO.UK / 13
