PRODUCT SPECIAL
MENTHOL BAN IMPERIAL ENHANCED & EXPANDED RANGE
IMPERIAL ADAPTS RANGE TO CATER FOR MENTHOL
SMOKERS
IN PREPARATION FOR THE MENTHOL BAN WHICH WENT LIVE AT MIDNIGHT LAST NIGHT, IMPERIAL TOBACCO HAS ANNOUNCED A RAFT OF ENHANCEMENTS AND A BRAND NEW PRODUCT TO HELP RETAILERS MAINTAIN MENTHOL CUSTOMERS AND GROW SALES. WE CATCH UP WITH MARKET MANAGER UK CHRIS STREET TO FIND OUT MORE.
THE MENTHOL BAN IS NOW LIVE CHRIS AND IMPERIAL HAS BEEN BUSY DEVELOPING ITS RANGE TO HELP RETAILERS MAINTAIN MENTHOL SALES. CAN YOU TELL US ABOUT THAT? It’s clearly a difficult time and we recognise the incredible lengths traders up and down the country are going to in order to keep the nation going during the Covid-19 pandemic. Despite the many challenges currently being faced within the retail industry, changes linked to the menthol ban will continue as planned. From today, all crushball and menthol cigarettes will be banned from sale. Our latest product developments are designed to help retailers cater for their menthol and crushball customers by offering them new innovations from their brands of choice.
WHAT ARE THOSE DEVELOPMENTS? We recently announced product enhancements for five of our brands, as part of the new Green Filter range, plus we’ve also launched a brand-new product, JPS Bright, to help retailers maintain menthol customers and grow their sales.
18 I SLRMAG.CO.UK / WEDNESDAY 20TH MAY 2020 / ISSUE 5
CAN YOU TELL US ABOUT THE GREEN FILTER RANGE? Featuring across five of our leading brands, the new Green Filter range includes the same consumerendorsed tobacco blend the brands are famed for, but with product enhancements to ensure they meet the needs of shoppers transitioning from menthol. The new features include a white-tipped firm filter that retains its shape and structure until the end of the smoke and delivers a smoother, more consistent smoking experience. Plus, the addition of special Reduced Smoke Smell (RSS) paper which is designed to reduce the linger of smoke smell on clothes or fingers.
WHICH BRANDS ARE INCLUDED? The new Green Filter variants are being launched across JPS Players, Carlton, Windsor Blue, Richmond and Lambert & Butler ranges.
WHAT ARE THE RSPS? All the new SKUs are available to buy now in packs of 20 sticks with a recommended selling price of £8.95, although retailers are obviously free to set their own prices.
