NPD AND MEDIA
PICKS OF THE WEEK: PRODUCT OF THE WEEK VERY IMPORTANT BISCUITS
MCVITIE’S GIVES BISCUITS THE V.I.B. TREATMENT
Produ ct of the week
MCVITIE’S IS ENCOURAGING SHOPPERS TO TRADE UP WHEN THEY’RE BUYING THEIR EVERYDAY TREATS WITH THE LAUNCH OF A RANGE OF LUXURIOUS VERY IMPORTANT BISCUITS. Pladis has launched a range of McVitie’s V.I.Bs Very Important Biscuits - to encourage shoppers to trade up when they’re making their everyday treat purchases. The V.I.Bs are available in three flavours in 250g packs: Classic Caramel Bliss, Heavenly Chocolate Hazelnut and Luscious Blood Orange. V.I.BS CLASSIC CARAMEL BLISS The ultimate combination of golden baked biscuit, topped with a generous layer of delicious chewy caramel and finished off with a thick coating of McVitie’s iconic silky-smooth milk chocolate.
“We’re
seeing
a
huge
opportunity
to
encourage shoppers looking to make snackV.I.BS LUSCIOUS BLOOD ORANGE
time a little bit special to trade-up, but at present,
FLAVOUR
shoppers on the look-out for special biscuits are
A generous layer of Luscious Blood Orange
likely to have to spend up to 200% more than
flavour chewy caramel is at the heart of this
they do on everyday treats, so we’re setting the
golden baked biscuit, finished off with a thick
RSP for VIBs very competitively, providing even
coating of McVitie’s iconic silky-smooth milk
more incentive to trade-up at the same time as
chocolate.
making them affordable enough to enjoy on a regular basis, whilst still feeling premium,” says
V.I.BS HEAVENLY CHOCOLATE
Emma Stowers, Brand Director for McVitie’s at
HAZELNUT FLAVOUR
pladis UK&I.
A generous layer of Heavenly Chocolate
The launch is being supported with a ‘Very
Hazelnut flavour chewy caramel is at the heart
Important Biscuits, Very Hard To Describe’ social
of this golden baked biscuit, finished off with a
media campaign.
thick coating of McVitie’s iconic silky-smooth milk chocolate.
RSP: £1.79
WEDNESDAY 14TH OCTOBER 2020 / ISSUE 26 / SLRMAG.CO.UK / 33
