CHRISTMAS ADVERTISING
COCA-COLA GIVE SOMETHING ONLY YOU CAN GIVE
COCA-COLA UNVEILS CHRISTMAS AD COCA-COLA HAS ANNOUNCED THE LAUNCH OF THIS YEAR’S CHRISTMAS TV AD – AND WE HAVE A SNEAK PREVIEW OF IT HERE FOR YOU.
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oca-Cola’s long tradition of epic, cinematic Christmas TV ads is set to continue with its latest festive ad – and you can check it out here before it hits small screens in the UK next month. The new ad, entitled The Letter, takes a be-in-the-moment theme and centres around ‘This Christmas, give something only you can give’ – yourself – and encourages people to be truly present with one another this Christmas. This year marks 100 years of advertising for Coca-Cola and its iconic association with Christmas. Directed by Oscar-winning filmmaker Taika Waititi, the ad unwraps the magic of Christmas in a hope-filled tale about a father’s unremitting love for his daughter and his journey to make her Christmas wish come true.
Kris Robbens, Marketing Director, Coca-Cola Great Britain, said: “This year, the Christmas season is set to be more meaningful than ever before. Coca-Cola has been celebrating the festive season through our advertising since the 1920s, featuring uplifting messages of unity and joy. Our new advert reflects the real magic of Christmas – our greater appreciation for loved ones, a sense of community and our need to be present with each other this Christmas, above all else.” The drinks giant will certainly get its money’s worth from the ad, which will feature in 91 markets around the world.
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WEDNESDAY 11TH NOVEMBER 2020 / ISSUE 30 / SLRMAG.CO.UK / 21
