The Week In Retail Issue 30

Page 31

NOW THAT’S A GOOD IDEA…

OUT THE BOX VERACO

WRAPS REDUCE RISK OF VIRUS SPREAD BRITISH COMPANY LAUNCHES A RANGE OF ANTIMICROBIAL ADHESIVE PADS AND WRAPS FOR FREQUENTLY TOUCHED SURFACES THAT REDUCE THE RISK OF VIRUSES INCLUDING COVID-19.

WHAT’S THE BIG IDEA?

IS IT NEW TECHNOLOGY?

A range of antimicrobial adhesive pads and wraps to be used on frequently touched surfaces such as door handles, shopping baskets and handrails. The products kill up to 99.99% of common bacteria and help reduce the risk of spreading viruses including Covid-19.

No, antimicrobial silver technology has been used in paints and coatings for hospitals, but until now the technology hasn’t been available in a range of solutions that can easily be installed in retail environments.

HOW DO THEY WORK?

Yes, they’re being used by organisations including the NHS, Toyota, London Metropolitan University and fashion retailer COS.

Launched by London-based Veraco, the pads and wraps use ‘Silver Ions’ technology which apparently “breaks down the biological make-up of micro-organisms, in order to stop the spread and reproduction of dangerous pathogens”.

SO THEY CAN HELP STOP THE SPREAD OF CORONAVIRUS? Exactly.

HOW DO RETAILERS USE THEM? They wrap around or are attached to frequently touched surfaces like hand rails, touchscreens and trolley handles.

HOW LONG ARE THEY EFFECTIVE? They work 24/7 and work instantaneously on touch for up to two years.

ANYBODY ALREADY USING THEM?

WHAT ARE VERACO SAYING? Co-Founder George Strong commented: “In a post-Covid world we are going to be far more hygiene-conscious. People will continue to avoid touching public doors, handles, screens and so on as best they can and there will be continued expectations on business to support that change in behaviour. This pandemic has changed hygiene standards and we see our products as part of setting that standard across the world.” “We knew the technology worked but we wanted to also create products that looked good and were really easy to use. We have a range of different shapes and sizes, and we can also produce customised designs for our trade customers.”

WEDNESDAY 11TH NOVEMBER 2020 / ISSUE 30 / SLRMAG.CO.UK / 31


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