LOCAL SOURCING
DISCOUNTER STEPS UP SCOTTISH FOCUS ALDI
ALDI STEPS UP LOCAL SOURCING FOCUS IN SCOTLAND ALDI IS INCREASING ITS FOCUS ON LOCAL SOURCED PRODUCTS IN SCOTLAND WITH A WAVE OF NEW
T
ACTIVITY TO LURE CUSTOMERS AND SUPPORT SCOTTISH PRODUCERS.
he discounters have long had a firm focus on locally, regionally and nationally sourced products – particularly in Scotland where provenance is of great interest to shoppers – but Aldi is raising its game with a wave of new initiatives designed to highlight to shoppers the extensive range of Scottish products available in its 95 stores in Scotland. A new campaign sees the retailer focus on its Christmas range for 2020 which includes a star-studded line up of award-winning Scottish produce, from Specially Selected Aberdeen Angus Steak to Chilli & Ginger Infused Scottish Salmon. 2020 has been a good year for Aldi’s Scottish food and drink range, achieving 24 accolades from a variety of renowned Scottish and UK food and drinks awards, which celebrate the quality of local supermarket produce. Aldi is letting its customer know that the festive period is the perfect time to enjoy some of Aldi’s best Scottish food and drink products. Graham Nicolson, Group Buying Director at Aldi Scotland said: “This year we thank all of our local suppliers who have worked tirelessly throughout an extremely challenging year to produce and deliver the best food and drink products Scotland has to offer. I hope our customers across Scotland have a great Christmas and thoroughly enjoy Aldi’s array of festive drinks, meals and treats.” The company also announced that it is rolling out cardboard packaging across its entire beef steak range in all
95 Scottish stores. The new packaging is being introduced on all 12 of the supermarket’s beef steak products from this month and will save approximately 80 tonnes of plastic a
WEDNESDAY 16TH DECEMBER 2020 / ISSUE 35 / SLRMAG.CO.UK / 31
