NOW THAT’S A GOOD IDEA…
OUT THE BOX CAMELOT RETAILER REWARD SCHEME REVAMP
CAMELOT SHARES THE CASH CAMELOT HAS ANNOUNCED A REVAMP OF ITS SITE, STOCK, SELL PROGRAMME WHICH WILL MEAN MORE RETAILERS WILL SEE THE BENEFIT AT AN IMPORTANT TIME.
WHAT’S THE BIG IDEA? Camelot has decided to rework its Site, Stock, Sell initiative so that the £10k prize will be split into 10 prizes of £1k, rather than having just one winner every quarter.
WHY HAVE THEY DONE IT? The changes are part of Camelot’s new-look digital Site, Stock, Sell retailer rewards programme – which has been adapted because retailers are still facing a number of challenges (including potentially having to limit the number of people in-store at any given time). Although Camelot is currently in the process of putting some of its Retail Sales Team back on the road, it doesn’t want retailers who don’t receive a face-to-face visit to miss out on rewards – and will be working to understand each individual retailer and their particular circumstances.
SO WE’LL SEE LOTS MORE WINNERS? Exactly. The £10k prize will now be split into 10 separate £1k prizes, meaning there will be 10 retailers who win big in the
next quarterly prize draw. The goal is to make a difference to smaller shops in particular, during the current challenging circumstances.
WHO WAS THE LUCKY LAST WINNER OF THE FULL £10K PRIZE? That would be Yvonne Hamilton (pictured), owner of Linton Stores in York who took home 10 grand at the beginning of the year.
WHAT DO RETAILERS NEED TO DO TO HAVE A CHANCE OF WINNING? Site, Stock, Sell online will run from 27 July. National Lottery retailers will be able to score their store against 10 Site, Stock, Sell questions each month by uploading images to the National Lottery Retailer Hub (INSERT LINK: www.tnlretailerhub.co.uk). These will then be reviewed by Camelot Retail Sales Executives and cash rewards will be earned when retailers score eight, nine or 10 out of 10. Each time they score eight or above, this also gives them one entry into the quarterly prize draw (maximum of three entries per quarter).
ANY OTHER CHANGES TO THE SCHEME? Camelot is also introducing a new Site, Stock, Sell ‘score bonus’, which gives retailers who record scores of eight, nine or 10 out of 10 consistently across three months an extra £20. All of this is in addition to the normal £10 bonus events that will continue to support special event draws and Scratchcard campaigns – and means that retailers could earn up to £70 per store with Site, Stock, Sell in the space of just three months.
16 I SLRMAG.CO.UK / ISSUE 10 / WEDNESDAY 24TH JUNE 2020
