CATEGORY UPDATE
MENTHOL BAN VAPING
VAPING UP 12.6% AFTER MENTHOL BAN IRI DATA FOR THE 12 WEEKS AFTER THE INTRODUCTION OF THE MENTHOL BAN IN MAY SHOW THE VAPING CATEGORY IN DOUBLE DIGIT GROWTH WHILE MENTHOL PRODUCT SALES ROCKETED BY ALMOST 45%.
“In the 12 weeks pre and post the removal of menthol cigarettes, menthol and mint products contributed to almost 60% of all growth in the category.” [ John Patterson, JUUL Labs ]
18 I SLRMAG.CO.UK / ISSUE 23 / WEDNESDAY 23RD SEPTEMBER 2020
