OUT THE BOX

NOW THAT’S A GOOD IDEA…WALKERS RETAILER COMPETITION

WIN YOUR UTILITY BILLS PAID FOR A YEAR!

WALKERS IS LAUNCHING A NEW COMPETITION WITH BESTWAY OFFERING RETAILERS THE CHANCE TOHAVE THEIR UTILITY BILLS PAID FOR A YEAR – AND ALL THEY HAVE DO TO IS BUY THE NATION’S MOSTPOPULAR CRISPS!

WHAT’S THE BIG IDEA?

Walkers has hooked up with Bestway to offer the wholesaler’s customers the chance to win their utility bills paid for a year.

DID WALKERS NOT ALREADY DO A BIG PROMO WITH BESTWAY?

Yes, this year they handed over the keys to a brand new van to a Bestway customer in a similar competition. The project was so successful in terms of driving awareness and sales that Walkers and Bestway are doing it all over again with a new mechanic and prize.

HOW DOES IT WORK?

Pretty simple. Buy any case of product from the Walkers Hero 20 range or any of its latest NPD and get an entry. The more entries you get, the more chances you have of being the lucky winner with the top prize being your utility bills paid for a year.

THAT’S IT?

That’s it. And alongside the main prize are 13 other great prizes.

IS IT LIVE NOW?

Yes, it went live this week and it runs right through until the end of March.

IS IT OPEN TO ALL BESTWAY CUSTOMERS?

Anyone who shops in Bestway is eligible to enter.

WHAT ARE WALKERS SAYING?

PepsiCo Wholesale Trading Director Matt Goddard told The Week In Retail: “It’s been a tough, tough year for local retailers and we were looking for a way to help ease the strain for them a little. Utility bills are a significant cost to all retailers, so we figured that by removing that concern for a lucky retailer, we could help them enjoy a more profitable and enjoyable 2021. It’s that simple.

“Our previous competition with Bestway which saw us give away a van worked exceptionally well. We saw enormous engagement levels on social media and it really captured the imagination of retailers across the UK because it was a real, easy to understand, relevant competition – so we thought we would go again in 2021 – but we wanted to freshen it up and I think we’ve hit upon another great competition that will be popular with local retailers. We’ve also expanded the range of products that are included in the competition, which makes it even easier for retailers to earn entries and increase their chances of being among the winners.”