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PICKS OF THE WEEK - WALKERS SPECIAL
NPD AND MEDIA
WALKERS AND KFC UNITE FOR MAX SALES
Walkers and KFC are partnering to launch two new signature flavours of Walkers crisps that are set to be a huge hit with shoppers over the coming months.
Two of the biggest brands in the business – Walkers and KFC – have united to help kickstart 2021 with the launch of two new co-branded signature flavours of Walkers crisps: Walkers MAX Kentucky Fried Chicken and Walkers MAX Double Crunch Zinger.
To celebrate the launch of its partnership with the iconic fried chicken aficionados, Walkers is running an on-pack promo on both flavours offering consumers a 2-for-1 KFC Meal with every pack. The packs will be available in a range of sizes from 50g grab bags to 140g sharing bags, as well as in multipacks and will start appearing on-shelf from today with a huge scale marketing campaign to follow in February.
KFC has apparently dug into its famously secretive recipe book to ensure that the two new flavours perfectly replicate the taste of its fried chicken KFC meals… in a crisp. The new flavours will be available all year round.
Walkers MAX Kentucky Fried Chicken: Walkers classic ridged MAX crisp with the signature flavour of KFC Kentucky Fried Chicken
Walkers MAX Double Crunch Zinger: Walkers newest, deep-ridged MAX Double Crunch crisp (2x crunch of MAX) with the hot and spicy KFC Zinger flavour
Katherine Cook, Walkers MAX Senior Brand Manager at PepsiCo, says: “Our shoppers are all-in,they want bold flavour and excellent value – and they don’t want compromise. The new WalkersMAX x KFC flavours offer the ultimate fulfilling snack, delivering the epic KFC signature taste thatpeople know and love, with the familiar and satisfying crunch of Walkers MAX.”
The on-pack promo will operate for both takeaway / drive-thru purchasescurrently as well as for dine-in purchases when restaurants re-open in thefuture.
Pack formats across both lines comprise: 50g Grab bags (85p RSP), 70g and 65g Price Marked Packs (£1 RSP), 140g Sharing bags (£1.99 RSP), 6 packs (£1.70 RSP)
