PICKS OF THE WEEK

2021 FOR BREAKFAST

Quaker Oats is inspiring the nation to kickstart the new year with purpose and positivity with multi-channel campaign ‘Have 2021 For Breakfast’, which features an on-pack promotion with 1000s of prizes including home experiences, staycations and outdoor activities.

DOUBLE DUNTER

Häagen-Dazs has launched a 420ml 2-in-1 ice-cream, a multi-texture creation in three flavours: Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch and Belgian Chocolate & Strawberry. RSP: £4.99

GET THE GO AHEAD

Go Ahead is launching two new 5-pack ranges: Go Ahead Fruity Cake Bites and Go Ahead Fruit & Fibre Slices. Cake Bites are poppable snacks that are just 97 calories per pack while the Slices contain 56 calories each slice. RSPs: £2.39 / £1.50

NEW LOOK BEEFEATER

London dry gin Beefeater has unveiled a new design that modernises key elements of the current bottle, including the iconic Beefeater Yeoman and arched logo. The new bottle also has enhanced sustainability and recycling credentials.

PRÉSIDENT ON TV

Cheese brand Président is continuing its sponsorship of Channel 4 show Come Dine with Me in 2021 for the fourth year in a row. The sponsorship, which will be running through to the end of April on Channel 4, E4 and More4, will reach around 8.6 million consumers.

BURNS CYBER SUPPER

Scottish brand McIntosh of Strathmore has launched a new augmented reality Haggis, Neeps & Tatties ready meal which beams a kilted host reciting the ‘Address Tae A Haggis’ directly into consumers’ homes to help liven up their Burns Supper.

QUAVERS GOES RETRO

Quavers is bringing back Prawn Cocktail and Salt & Vinegar flavours. Both will be available in grab-bag, £1 pricemarked-pack, sharing and multipack formats, supported by a campaign kicking off on Friday, including TV. RSPs: 65p to £1.50

BITE AT A TIME

Quorn Foods has launched a new campaign to encourage people to think more about their protein choices and make a real difference by ‘Helping the Planet One Bite at a Time’. A new pack design will be supported by a sizeable media spend in 2021.

FRUITY JAFFA

McVitie’s Jaffa Cakes has launched two new flavours: Cherry and Passion Fruit. The new variants will see the household favourite swap its classic orange centre for tangy Cherry and tropical Passion Fruit Flavours. RSP: £1.20

FREE FOR ALL

Spar wholesaler James Hall has launched a new sandwich range to cater for customers with dietary requirements. The new range features three vegetarian, two vegan and three gluten-free options and is part of Spar’s meal deal. RSP: £2.95

RADOX REVAMP

Radox has unveiled a £6m ‘Life’s Better with Bubbles’ TV campaign, which runs between January and April, across TV, radio, out-of-home and social. This coincides with a complete redesign of the bath and shower brand across almost 80 products.

THAI AND GO

Grab Thai Go has launched a range of eight authentic Thai sauces and noodle meal kits featuring environmentallyfriendly packaging. Products are made in Thailand and take just 15 minutes to prepare. RSPs: £2.99 (meal kits) / £1.20 (sauces)