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PICKS OF THE WEEK SPECIAL - MARS WRIGLEY
NPD AND MEDIA
MARS FAVOURITES GO LOW CAL
Mars Wrigley is launching 100kcal or less variants of its massively popular Mars, Snickers and Twix lines – but made to the same recipe.
For shoppers keen to keep a closer eye on their calorie intake but still enjoy the occasional treat, Mars Wrigley has extended its range with the launch of a new range of Mars, Snickers and Twix bars with a reduced portion size which means all three lines are only 100kcal or less. Additionally, the lines also have a reduced RSP of just 40p per bar.
The new lines hit the shelves this week with the new bars retaining the exact same recipes that consumers know and love but at a reduced size. With many manufacturers choosing to reformulate their products, Mars cites research which says that more than two-thirds of shoppers would rather have less of a favourite chocolate than a larger amount of low-sugar chocolate.
Kerry Kavanaugh, Mars Wrigley Marketing Director, says: “Our new 100 calorie format gives consumers their favourite brands’ original recipes but in a size that is a meaningful snacking choice. This new range is for consumers who want a sweet treat but in a smaller portion size.”
RSPs: Single Bar – 40p, Multipacks – £2.79
