REGIONALITY IN VAPING

VAPING: VYPE RESEARCH

THE REGIONALITY OF VAPING

NEW RESEARCH FROM VYPE UNVEILS SOME INTERESTING DATA ABOUT HOW VAPING IS PERCEIVEDDIFFERENTLY ACROSS THE DIFFERENT CITIES AND REGIONS OF THE UK.

UK adults spent close to £7m on vape products between January and October of 2020 – but there are significant regional differences across the UK as to how vaping is perceived by both vapers and nonvapers, according to a survey of 2,000 over-18s by Vype.

With around three million adults now vaping, the research was carried out to delve into these regional variations.

In terms of pure sales, London leads the way, spending more than double that of Birmingham residents in the same time frame. Purchases made by Londoners make up 40% of Vype’s total UK sales to date in 2020, and 83% of the sales from the top 10 biggest spending cities.

Leeds is home to the most bricks-and-mortar vape shops per square mile (18) followed by Edinburgh (17), York (15) and Sheffield (14).

The top selling (Vype) flavours across the UK were consistent across England, Scotland, and Wales. Crisp Mint leads with Blended Tobacco second and Dark Cherry third. The only region this differs in is Northern Ireland where Crushed Mint is the best-selling Vype flavour.

PERCEPTIONS ACROSS THE UK

Adults in Brighton are the least affected by others vaping around them, with 43% of respondents saying it doesn’t bother them.

In Belfast, people were most likely to allow another person to vape in their home or car (23%).

Belfast also hosts the largest group of adults who vape as an alternative to smoking (21%), alongside Glasgow (also 21%).

Almost half of Glaswegians (48%) say they don’t feel judged by others for vaping in public, followed closely by Nottingham (44%) and Liverpool (42%).

Liverpool is home to adults who have vaped the longest – almost two thirds (58%) of respondents say three years or more. Adults in Liverpool are also the most likely to vape at their place of work, with 33% admitting to doing so.

In Manchester, over a third of respondents (39%) already or would consider vaping in the future, more than any other city.

PRIDE IN VAPING

Two in five (40%) adult vapers are open about vaping.

Females are more likely to be open about it, with 42% saying that everyone knows they vape, compared to only 39% of men.

NON-VAPERS ON VAPING

Just under a third (31%) of respondents said it doesn’t bother them if someone vapes near them.

10% of respondents who don’t vape said they would still allow someone else to vape inside their home and car.

Females are the least likely to be bothered by someone vaping near them – but only just: 32% v 31% of men.

45-54-year-olds are the least bothered by someone vaping near them, followed by the over-55s at 33%, and 18-24-year-olds at 31%.

Of adults who would consider vaping as an alternative to smoking, Bristolians lead the charge with 6% saying they would consider it in the future.

VAPING FREQUENCY

Residents of Plymouth have taken up vaping the most lately, with the biggest number of new vapers – 50% of respondents from Plymouth have been vaping for less than one year.

Plymouth is also home to the greatest number of vapers who only vape once a week (75%) with Sheffield a distant second at 23%.

Cardiff has the most residents that have been vaping for between one and two years (72%).