VAPING
REGIONALITY IN VAPING VYPE RESEARCH
THE REGIONALITY OF VAPING NEW RESEARCH FROM VYPE UNVEILS SOME INTERESTING DATA ABOUT HOW VAPING IS PERCEIVED DIFFERENTLY ACROSS THE DIFFERENT CITIES AND REGIONS OF THE UK.
£7M
SPENT ON VAPING PRODUCTS BETWEEN JAN & OCT 2020
40%
OF TOTAL VAPE SALES OCCUR IN LONDON
WELL I NEVER... Q Leeds is home to the most vape shops per square mile (18/sqm) Q London adults spend the most on vape products per year, followed by Birmingham and Glasgow Q Brighton is home to the most amount of people unbothered by people vaping near them (43%)
U
18
VAPE SHOPS PER SQUARE MILE IN LEEDS
K adults spent close to £7m on vape products between January and October of 2020 – but there are significant regional differences across the UK as to how vaping is perceived by both vapers and nonvapers, according to a survey of 2,000 over-18s by Vype. With around three million adults now vaping, the research
was carried out to delve into these regional variations. Q In terms of pure sales, London leads the way, spending more than double that of Birmingham residents in the same time frame. Purchases made by Londoners make up 40% of Vype’s total UK sales to date in 2020, and 83% of the sales from the top 10 biggest spending cities.
WEDNESDAY 13TH JANUARY 2021 / ISSUE 38 / SLRMAG.CO.UK / 13
