NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
2021 FOR BREAKFAST
DOUBLE DUNTER
GET THE GO AHEAD
Quaker Oats is inspiring the
Häagen-Dazs has launched
Go Ahead is launching two
nation to kickstart the new year
a 420ml 2-in-1 ice-cream, a
new 5-pack ranges: Go Ahead
with purpose and positivity with
multi-texture creation in three
Fruity Cake Bites and Go
multi-channel campaign ‘Have
flavours: Belgian Chocolate &
Ahead Fruit & Fibre Slices.
2021 For Breakfast’, which
Vanilla Crunch, Dark Chocolate
Cake Bites are poppable
features an on-pack promotion
& Salted Caramel Crunch
snacks that are just 97 calories
with 1000s of prizes including
and Belgian Chocolate &
per pack while the Slices
home experiences, staycations
Strawberry.
contain 56 calories each slice.
and outdoor activities.
RSP: £4.99
RSPs: £2.39 / £1.50
NEW LOOK BEEFEATER
PRÉSIDENT ON TV
BURNS CYBER SUPPER
London dry gin Beefeater has
Cheese brand Président is
Scottish brand McIntosh of
unveiled a new design that
continuing its sponsorship of
Strathmore has launched
modernises key elements of
Channel 4 show Come Dine
a new augmented reality
the current bottle, including
with Me in 2021 for the fourth
Haggis, Neeps & Tatties ready
the iconic Beefeater Yeoman
year in a row. The sponsorship,
meal which beams a kilted
and arched logo. The new
which will be running through
host reciting the ‘Address
bottle also has enhanced
to the end of April on Channel
Tae A Haggis’ directly into
sustainability and recycling
4, E4 and More4, will reach
consumers’ homes to help
credentials.
around 8.6 million consumers.
liven up their Burns Supper.
WEDNESDAY 13TH JANUARY 2021 / ISSUE 38 / SLRMAG.CO.UK / 35
