CAMPAIGNING
SCOTLAND LOVES LOCAL SCOTLAND’S TOWNS PARTNERSHIPS
NEW CAMPAIGN URGES CONSUMERS TO SHOP LOCAL A NEW CAMPAIGN CALLED SCOTLAND LOVES LOCAL HAS BEEN LAUNCHED TO ENCOURAGE SHOPPERS TO SUPPORT THE BUSINESSES WHICH ARE AT THE HEART OF THEIR HOME COMMUNITIES.
T
he coronavirus pandemic has helped highlight the fact that many local economies are perhaps more fragile than many had assumed, something a new campaign launched on Monday by Scotland’s Towns Partnership (STP) aims to address. Working in association with the Scottish Government, STP has unveiled the Scotland Loves Local campaign to encourage everyone to support the businesses which are at the heart of their home communities. The campaign seeks to remind all those living in Scotland that town centres are much more than just
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buildings and pavements, they are made up of real people and real businesses. The campaign intends to “harness the compassion and solidarity that was shown by communities during the coronavirus outbreak to help fuel the recovery“. The launch follows publication of new polling figures which show two-thirds of Scottish residents intend to shop locally once their high streets reopen post-coronavirus and that the successful future of town centres depends on support at a local level. Many traders – some of whom have been at the heart of community response campaigns during the crisis – have
