PROMOTIONS
HFSS CONSULTATION FOOD AND DRINK FEDERATION
FDF TELLS GOVERNMENT TO BOGOF! A NEW REPORT FROM THE FOOD AND DRINK FEDERATION HIGHLIGHTS HOW IMPORTANT PROMOTIONS ARE TO SHOPPERS AND WARNS GOVERNMENT AGAINST MEDDLING WITH RESTRICTIONS AROUND PROMOTIONS.
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survey by BritainThinks, commissioned by the Food and Drink Federation (FDF), has found that the overwhelming majority of in-store shoppers – 73% – say they usually or always purchase products that are on promotion when shopping. A quarter (25%) of the 1,748 respondents said that if there were no promotions, they would be concerned about the affordability of their shopping. Nearly two-thirds of participants (62%) also agreed that promotions are an important way to save money on food and drink, with nearly three-quarters of participants (72%) wanting promotions to continue, finding them useful for saving money, stocking up on food for the future and trying new products. The findings come following news that the government remains committed to plans that would restrict promotions, including multibuys and buy-one-get-one-free deals, particularly around High Fat Sugar and Salt (HFSS) products.
Commenting on the findings, the FDF’s Chief Scientific Officer, Kate Halliwell, said: “The survey results clearly demonstrate that a large majority of in-store shoppers use promotions as a way to save money on their food and drink shopping. We’re extremely concerned that removing these promotions will add to the household’s food bill. “There is evidence that during a recession, many people increasingly rely on promotions to help them save money. It’s predicted that the average shopping basket may increase by £600 a year without promotions in retail. We have already seen evidence of rising food costs; at the start of lockdown we saw a spike of 2.4% increase in food prices, fuelled by a 15% fall in promotions which accounted for over half of this inflationary spike. “We urge the Government to consider these findings as they press on with their plans to restrict retail promotions and think about the impact this may have on the shopping basket and for shoppers during an incredibly difficult economic time.”
WEDNESDAY 3RD FEBRUARY 2021 / ISSUE 41 / SLRMAG.CO.UK / 23
