ENERGY DRINKS
IN-STORE PLANOGRAMMING RED BULL / BESTWAY
S
ENERGISING SALES ONLINE
RED BULL AND BESTWAY HAVE PARTNERED TO DEVISE A NEW ONLINE TOOL SO RETAILERS CAN CREATE AN IDEAL SOFT DRINKS PLANOGRAM TAILORED TO THEIR SPECIFIC STORE.
oft drinks innovator Red Bull has partnered with Bestway Wholesale to create a digital consultancy category tool enabling retailers to receive tailored advice on how to maximise soft drinks sales in their store. The planogram is built around giving brands their ‘fair share’ of space, based on sales in a particular area. The online platform takes retailers through a stepby-step consultancy process, first asking for the store’s geographic location, the chiller size (either via pre-suggested measurements or bespoke entry), and the number of facings per branded line. The tool then calculates the best SKU ratio, delivering a personalised, downloadable planogram. The tool is intended to help retailers remove poorperforming soft drinks from their chillers and replace them with more popular SKUs to maximise sales and profit, and to advise them which facings should be upweighted or reduced. The tool also allows retailers to simply access the suggested replacement SKUs through Bestway online, delivering a seamless purchasing transaction from start to finish. In addition to offering bespoke ranging advice, the platform offers category insight and information, via a downloadable education resource, ‘Three Steps to Sale Success’. The category tool is available to stores within England, Wales and Scotland, and will roll out across additional wholesale partners during 2021. The new category tool can be accessed here.
WEDNESDAY 3RD FEBRUARY 2021 / ISSUE 41 / SLRMAG.CO.UK / 31
