NOW THAT’S A GOOD IDEA…
OUT THE BOX #HERETOBEHEARD
WOMEN ARE #HERETOBEHEARD MARS HAS UNVEILED A NEW GENDER EQUALITY CAMPAIGN AIMING TO ASK WHAT NEEDS TO CHANGE FOR WOMEN TO REACH THEIR FULL POTENTIAL IN THE WORKPLACE.
WHAT’S THE BIG IDEA? A new global gender equality campaign driven by Mars that will see the voices of real women collected to ask “what needs to change so more women can reach their full potential?” The campaign is being promoted as #HereToBeHeard.
HOW WILL THAT WORK? The initial phase of #HeretoBeHeard will see submissions collected and analysed by the Oxford Future of Marketing Initiative (FOMI) at Oxford University’s Saïd Business School. Voices can be contributed to the study here. With influential voices kicking off the conversation, the new global crowdsourcing campaign will look to elevate the voices of women to shape a more inclusive business environment and world where all women can thrive.
WHY ARE MARS GETTING INVOLVED? The company has a long-standing tradition of treating its colleagues well and embracing positive change. Company Board Member Victoria Mars is personally involved in the campaign and is calling on all businesses to “listen and step up.” The campaign supports Goal Five of the UN’s Sustainable Development Goals.
ARE THERE ANY OTHER HIGH PROFILE SUPPORTERS? Yes, Emmy award-winning actress and host Tamera MowryHousley leads a heavyweight roster of global influencers inviting women to use their voice to galvanise change.
WHAT HAPPENS ONCE THE RESPONSES HAVE BEEN RECEIVED AND ANALYSED? As part of the company’s Full Potential platform for action on gender equity in its workplaces, sourcing communities, and the marketplace, Mars intends to take concrete actions
“Business can have an outsized impact on driving change at scale and at Mars we’re seizing this opportunity to expand the conversation and drive action.” [ Victoria Mars ]
WEDNESDAY 3RD FEBRUARY 2021 / ISSUE 41 / SLRMAG.CO.UK / 45
