C H A R I T Y A W A R E N E S S C A M PA I G N
GROCERYAID
GroceryAid Day returns The charity’s Awareness Campaign received ‘record’ support from across the industry.
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roceryAid Day returned for the fourth time this year, reaching more than five million people. The awareness campaign saw more than 225 companies take part to raise awareness of the charity across the industry, with 117 of them participating for the first time. GroceryAid said there were more than 2,500 downloads of its new communications toolkit, which inspired supporters to undertake a variety of activities, including wellbeing sessions, quizzes, virtual triathlons, baking
competitions with GroceryAid posters, flyers, wallet cards, stickers and bunting in thousands of depots, factories, stores, and head offices. Thanking everyone who supported this year’s GroceryAid Day, the charity’s Chief Executive Steve Barnes said: “The demand for GroceryAid welfare services is growing at an unprecedented level. “Last year, GroceryAid experienced a 139% increase in applications for financial support grants and we are proud to be supporting so many colleagues. We want everyone in our trade to know we are there for them when they need support.”
Any employee working in the grocery industry can access the charity’s emotional and practical support, plus financial advice, from the first day of their employment. After six months of continuous employment, colleagues may be eligible for a non-repayable financial grant. To access GroceryAid’s services, colleagues can call the free and confidential helpline on 08088 021 122, which is available 24 hours a day, 365 days a year, and can provide immediate support. More than 200 languages are also supported through the Helpline, on request.
WEDNESDAY 11TH MAY 2022 / ISSUE 104 / SLRMAG.CO.UK I 29
