ASPALL CYDER WEETABIX WALKERS PICKS OF THE WEEK
NPD AND MEDIA
PICKS OF THE WEEK – ASPALL CYDER
MOLSON COORS BACKS ASPALL WITH £3M CAMPAIGN The activity will start in June with a comprehensive TV, video on-demand, digital, social and out-of-home media campaign, supported with experiential activity.
Aspall Cyder will hit TV screens later this year
the equivalent of 70 million pints annually – putting
with its first TV ad as part of a new multi-million-
the brand in a position to better help its on- and
pound marketing campaign launched by owner
off-trade customers meet growing demand for
Molson Coors Beverage Company.
super-premium cider.
The £3m investment will commence in June
Phil Pick, Marketing Controller for Cider at
with a comprehensive TV, video on-demand, dig-
Molson Coors, said: “Aspall is one of Suffolk’s
ital, social and out-of-home media campaign,
most well-known exports. It’s been produced at
supported with experiential activity.
the same site for nearly three hundred years and
While building on the brand’s premium credentials, the marketing campaign will emphasise that
our investment in the Cyder House will ensure this continues for many more to come.
“quality doesn’t need to be elitist or pretentious,
“Coupling the brand’s provenance with a multi-
it can be enjoyed by all, helping elevate social
million-pound TV-led marketing campaign is a truly
occasions into something really memorable”.
exciting prospect. It will further raise Aspall’s profile
It follows a £13m investment in the Aspall Cyder
and help capitalise on the growth in popularity of
House in Suffolk. A three-year renovation project
premium ciders, that our newly rejuvenated Cyder
has increased the site’s capacity by nearly 60% to
House is ready to meet.”
30 I SLRMAG.CO.UK / ISSUE 105 / WEDNESDAY 18TH MAY 2022
