The Week in Retail 108

Page 21

COMMUNITY

ASSOCIATION OF CONVENIENCE STORES

Retailers encouraged to get involved in campaign to encourage inclusivity The trade body is backing disability charity Sense’s campaign which encourages people to host a bake sale or coffee morning with a sensory twist.

T

he Association of Convenience Stores is encouraging retailers to get involved with a campaign that aims to increase awareness of how vital our senses are to living life to the full, especially for people with complex disabilities. Throughout July, national disability charity Sense is encouraging people to host a Sensational Tea Party – a bake sale/coffee morning with a sensory twist. The aim of these tea parties is to help communities reconnect, create conversation and break down barriers, as well as raise vital funds to support people with complex disabilities. When hosting a tea party, Sense is encouraging people to think about:

● Taste – contrasting, surprising tastes. ● Sight – exciting colours and showstopping creations. ● Smell – captivating scents to make your mouth water. ● Hearing – baking that snaps, crackles and pops. ● Touch – using interesting textures and tactile decorations.

ACS Chief Executive James Lowman said: “Local shops operate at the heart of our communities and for many customers they act as a social hub where they can interact with colleagues and as a result feel less isolated. “Recently we launched our Everyone Welcome Guide which has been positively received by retailers and

this campaign builds on the fantastic work that our sector has been doing to ensure that their stores are welcoming for everyone.” Jenny Peat, Head of Community and Events at Sense, added: “We are delighted that the ACS is joining Sense to encourage as many people as possible to host a Sensational Tea Party this July. “Local shops are at the heart of their communities, and we are excited for people to come together, share tea, cake and laughter, while raising vital funds to continue Sense’s work.” For more information about the Sensational Tea Party campaign and to register for your free fundraising pack, click here.

WEDNESDAY 8TH JUNE 2022/ ISSUE 108 / SLRMAG.CO.UK I 21


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