THE BIG INTERVIEW
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THE BIG INTERVIEW
CALL OF THE WEEK
WALKERS UPDATED STRATEGY
WALKERS SET TO DRIVE SNACKS SALES CRISPS AND SNACKS GIANT WALKERS HAS UPDATED ITS STRATEGY WITH AN EXPANDED HERO 25 RANGE AND A NEW DRIVE 25 RANGE, AS IMPULSE CATEGORY DIRECTOR GUY HARVEY EXPLAINS. BY ANTONY BEGLEY
T
he last year has been a very “robust” one for the crisps and snacks category, says Guy Harvey, Impulse Category Director of leading player Walkers. Sales increased by a solid 5.3% in 2020, despite the general collapse of the food to go category which plays a fundamental role in driving sales of crisps of snacks. “2020 saw a number of major changes to how people shop in the impulse channel, many of which still remain relevant today,” says Harvey. “Shoppers are continuing to look for larger pack formats across £1 PMP, bigger bag sharing and multipacks.”
14 I SLRMAG.CO.UK / ISSUE 42 / WEDNESDAY 10TH FEBRUARY 2021
DRIVE 25 RANGE
Walkers flexible range, offering the right choice and breadth to retailers and shoppers via NPD and different pack types. Q Wotsits Flamin’ Hot 50g m PMP Q French Fries Cheese & Onion 45gm PMP Q Smiths Chipsticks Salt ‘N’ Vinegar 82gm PMP Q Smiths Frazzles Crispy Bacon 75gm PMP Q Doritos Flamin’ Hot Tan gy Cheese 70gm PMP Q Quavers Prawn Cocktail £1 PMP Q Quavers Salt & Vinegar £1 PMP Q Max KFC £1 PMP Q Max Double Crunch KF C £1 PMP Q Funyuns £1 PMP Q Cheetos Footballs £1 PM P Q Doritos Chilli Heatwave £2 PMP Q Doritos Tangy Cheese £2 PMP Q Sensations Thai Sweet Chilli £2 PMP Q Squares Salt & Vinegar 28gm Q Smiths Chipsticks Salt ‘N’ Vinegar 37gm PMP Q Walkers Crisps Pickled Onion 32.5gm Q Walkers Crisps Tomato Ketchup Q Walkers Crisps Roast Chicken 32.5gm Q Wotsits Really Cheesy 22.5gm Q Squares Cheese & On ion 28gm Q Walkers Crisps Smoky Bacon 32.5gm Q Wotsits Really Cheesy 6 pack Q Walkers Ready Salted 6 pack Q Walkers Cheese & Onion 6 pack
