INSIDE BUSINESS
INACTION+ PERFETTI VAN MELLE
BRINGING CONFECTIONERY TO LIFE IN-STORE IN THE FIRST OF A NEW SERIES OF SPECIAL INACTION+ FEATURES WHERE WE WORK WITH MAJOR SUPPLIERS AND LEADING LOCAL RETAILERS, WE TEAM UP WITH CONFECTIONERY GIANT PERFETTI VAN MELLE TO OFFER A STEP-BY-STEP GUIDE TO GROWING FOOTFALL, SALES AND PROFITS.
I
n today’s highly unusual world, it seems clear that shoppers are increasingly looking for affordable, enjoyable treats that can add a little sparkle to their day – and for many, that means sugar confectionery. That’s great news for retailers and it’s an opportunity that The Week In Retail intends to explore with the help of international confectionery giant Perfetti van Melle (PVM)
PVM TOP 5 MUST-STOCK PRODUCTS WITHIN SUGAR CONFECTIONERY Q Mentos Pure Fresh Rolls Q Fruittella Juicy Chews £1 PMP Q Mentos Mint £1 PMP bag Q Smint 8g Q Chupa Chups Wheel
MEET THE RETAILERS… Taking part in our very first InAction+ in-store project are Londis retailer Natalie Lightfoot and Day Today retailer Ferhan Ashiq.
NATALIE LIGHTFOOT
FERHAN ASHIQ
Together with her husband Martin, Natalie
Another seasoned retailer, Ferhan
runs the multi-award winning Londis
owns and runs a highly successful Day
Solo Convenience Store in Baillieston in
Today store in Prestonpans that offers
Glasgow.
a great range of products and services,
Natalie and Martin are the reigning SLR Confectionery Retailers of the Year so are the perfect partners for a project aiming to boost sales in this vital category. The pair have been retailers for over 13 years and despite the store’s small size at under 600sq ft, they
including a significant food to go business. Ferhan is a very active, engaged retailer and is the current Scottish President of the Federation of Independent Retailers (NFRN). He also has a very strong confectionery offering and
manage to maintain a strong range of products with a
relies heavily on his EPoS system to ensure his range is
particular focus on confectionery.
optimised and reviewed regularly.
12 I SLRMAG.CO.UK / ISSUE 45 / WEDNESDAY 3RD MARCH 2021
