CATEGORY INSIGHT
FOOD-TO-GO RUSTLERS
RUSTLERS UNWRAPS TAILORED FOOD-TO-GO SOLUTIONS KEPAK’S RUSTLERS BRAND HAS UNVEILED A RANGE OF FOUR DIFFERENT FOOD-TO-GO SOLUTIONS
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THAT IT SAYS WILL “PROVIDE THE PERFECT SOLUTION FOR EVERY STORE”.
eading micro-snacking brand Rustlers has launched four new food-to-go concepts that it says will provide “the perfect solution for every store”. Working exclusively with micro market specialists Nebrak, the range of solutions includes four different options to help stores of all sizes take their food-to-go offer to a new level. “2020 saw a rapid change in consumer behaviour, namely the shift to more home working,” says Ross Davison, Convenience Controller at Rustlers owner Kepak Consumer Foods. “However, there are still 10.6 million people (33% of the total workforce) in key worker occupations and industries [ONS, May 2020] who continue to seek meal options throughout the day. Retailers need to appeal to these consumers by offering a 24/7 hot food-to-go solution.” With a roadmap outlining the easing of restrictions, retailers have a significant opportunity to make more money from their food-to-go fixtures with our bespoke range of instore solutions, believes Rustlers. “This launch is more than just equipment, we will be providing a full food-to-go solution,” says Davison. “We’ll work with each retailer on range recommendations and category advice, plus we’ll provide a dedicated POS kit and installation as part of each package. “From a small microwave up to a larger-scale multistation unit, Rustlers’ in-store cooking solutions are proven
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to boost sales whilst removing any concerns over waste and the additional labour costs associated with food-to-go counters. Shoppers simply select, purchase and heat the Rustlers product in store, meaning there is no risk of hot products going to waste.” The microwaves are pre-programmed to cook the Rustlers SKUs and can be used to cook other hot food-to-go products for a cross-category solution. “As the UK’s number one Chilled Ready Meals brand, selling two packs every second [Nielsen, Jan 20212], retailers can use Rustlers as a beacon brand to bring more shoppers into store,” adds Ross. “The Rustlers range fulfils both the functional and emotive need states of shoppers in search of a quick, quality, tasty food-to-go option and provides options for breakfast, lunch and dinner, making it a really valuable addition to the chiller cabinet.” “Through our new innovative food-to-go solutions, and our best-selling product range, we are committed to helping retailers develop incremental opportunities from the chiller by providing convenient options that can be enjoyed in and out of the home,” concludes Ross.
