COVID-19
JAB ARMY THE SUN
THE SUN CELEBRATES VOLUNTEER JABS ARMY WITH NEW TV AD
T
he Sun has launched a new TV ad campaign thanking the ‘Jabs Army’, the team of volunteers recruited by the paper in partnership with the Royal Voluntary Service to help the NHS get the nation back on its feet. Since January, The Sun has signed up 50,000 readers to volunteer as part of The Sun’s Jabs Army to help vaccinate the nation from coronavirus. The crucial Steward Volunteer roles that The Sun recruited form a key part of the NHS Covid-19 vaccination team. Their role includes guiding people on site and helping the vaccination process run safely and efficiently, ensuring social distancing and identifying people who need additional support. The short film features a range of volunteers, including some famous faces who have volunteered with the Jabs Army
The ad launched this weekend including a spot in Ant and Dec’s Saturday Night Takeaway and will run until Monday 12 April 12 with other high profile spots during The Chase, Emmerdale, Good Morning Britain, Lorriane and Ross Kemp’s new Tiger documentary. Kemp is one of a number of celebrities who have supported the campaign. Others include Gary Lineker, Jeremy Clarkson and Matt Lucas, plus PM Boris Johnson, Labour leader Sir Keir Starmer, Health Secretary Matt Hancock and the Oxford vaccine team. NHS chief executive Sir Simon Stevens praised the campaign as a ‘key ingredient’ in making the Covid vaccine rollout a success and Prime Minister Boris Johnson said of The Jabs Army “We couldn’t do it without them.” The user generated content concept asked readers to submit selfies as they volunteered in the Jabs Army, with a selection included in the big thank you ad.
WEDNESDAY 7TH APRIL 2021 / ISSUE 50 / SLRMAG.CO.UK / 25
