STORE PROFILE
JET NEW NORTH ROAD, ILFORD JANU AND KAYUR PATEL
JET STORE SET TO BLOOM JET NEW NORTH ROAD IN ILFORD, A POPULAR FAMILY-OWNED BUSINESS, HAS RE-OPENED FOLLOWING A MAJOR TRANSFORMATION OF BOTH THE FORECOURT AND THE RETAIL OFFER.
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wned and managed by Janu Patel for the past 20 years, the ambitious makeover has been driven by Kayur, Janu’s son who helps him run the business. The new-look forecourt includes a canopy, complete with distinctive yellow LED lighting that, as well as improving visibility, also facilitates greater levels of safety. Every element of the new branding has been designed to be welcoming and friendly – to deliver a first-rate forecourt experience. The retail offer, doubled in size and now Spar-branded for the first time, features a huge array of new items including: fresh meat, hot food-to-go, an off-licence and the exceptional flowers that JET New North Road is famous for. While forecourt flowers have traditionally suffered bad press over the years, New North Road continues to buck the trend with an impressive array of top-quality cut flowers and orchids sourced from Kenya, Amsterdam and Colombia. Kayur comments: “We have a great relationship with JET and the new branding is fresh and modern – and really stands out. We look forward to 20 more years”.
WEDNESDAY 28TH APRIL 2021 / ISSUE 53 / SLRMAG.CO.UK / 19
