NPD AND MEDIA
PICKS OF THE WEEK SPECIAL – WALKERS TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
WALKERS CELEBRATES CHAMPIONS LEAGUE WITH PUN-TASTIC NPD
WALKERS IS CONTINUING ITS RECENT WAVE OF NPD WITH THE LAUNCH OF A NEW RANGE OF PUN-TASTIC PRODUCTS TO CELEBRATE PEPSICO’S SPONSORSHIP OF THE UEFA CHAMPIONS LEAGUE.
PepsiCo is celebrating its sponsorship of the
and combining them with our Walkers punny
UEFA Champions League with a heavyweight
banter – delivering a range of irresistibly tasty
marketing campaign for the Walkers brand.
crisps that will raise a smile.”
Rolling out from next week, four limited edition Walkers crisps flavours will join the line-up, combining popular football match foods with
The on-pack promotion will run across
tongue-in-cheek footy pun names: Steak and
the following SKUs:
Ale Pie-nalty, Hot Shot Hot Dog, Chicken Tackle Masala and Sour Cream and Sweet Chilli Kicker. An on-pack promo will also roll-out across Walkers MAX and Doritos, offering shoppers over half a million chances to win cash prizes.
Sharing: Q Doritos (entire range except for Stax & Dipping) Q Walkers Max: Paprika (50g), Flame
Promo packs will feature a QR code that
Grilled Steak (50g), Paprika (15 x
will direct consumers straight to a Facebook
70g) PMP, Strong Hot Chicken Wings
Messenger chatbot where footballer Paul Pogba
(15x70g), Strong Jalapeno & Cheese
will be challenging fans to get ready with Doritos,
(15x70g) PMP
Walkers and Pepsi MAX for a much more animated and interactive entry experience. Josephine Taylor, Senior Brand Manager at
Walkers Footy Favourites: Q Steak and Ale Pie-nalty
Pepsico, comments: “With footy fans nationwide
Q Hot Shot Hot Dog
deprived of their summer of sport last year, and
Q Chicken Tackle Masala
two British teams in the semi-finals of this year’s
Q Sour Cream and Sweet Chilli Kicker
UEFA Champions League, everything is still to play for ahead of the final in Istanbul on 29
All the below in 5 pack, £1 PMP & Grab
May, the perfect time to launch our biggest ever
Bags
sponsorship campaign.
Q Steak and Ale Pie-nalty
“We know people won’t be able to experience
Q Hot Shot Hot Dog
the footy the same way this year, so we’re bringing
Q Chicken Tackle Masala
flavour experiences that only Walkers can do, by
Q Sour Cream and Sweet Chilli Kicker
taking some of the nation’s favourite match foods
WEDNESDAY 28TH APRIL 2021 / ISSUE 53 / SLRMAG.CO.UK / 27
