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host of celebs have backed a new TV campaign on ITV to encourage kids to eat more veg. Jamie Oliver, Emma Thompson, Amanda Holden and Stephen Mulhern are among the stars voicing the ad as part of Veg Power’s ‘Eat Them To Defeat Them’ campaign, supported by a multi-million media alliance between ITV, STV, Channel 4 and Sky, and funded by 10 food and retail brands including Tesco, Sainsbury’s, Aldi, Lidl and Co-op. One in three children leaves primary school overweight or obese, and eating vegetables is core to a healthy diet. This comes with a new report from the Food Foundation showing almost one-third (29%) of children aged five to 10 years old eat less than one portion
24 I SLRMAG.CO.UK / ISSUE 58 / WEDNESDAY 2ND JUNE 2021
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