MERCHANDISING
BISCUITS NISA
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Nisa takes the biscuit with Pladis The initiative sees retailers trial new planograms alongside refreshed ranges.
isa Retail has teamed up with snacking company Pladis to help retailers increase biscuit sales and help maximise their biscuit fixture through range optimisation and merchandising recommendations. The Better Biscuits initiative, which is running across eight Nisa stores for eight weeks throughout July and August, sees new planograms implemented alongside refreshed ranges with results analysed. Store managers will also feed back any learnings to help other Nisa retailers benefit from the trial’s successes. Pladis, whose brands include McVities, Jacob’s, Go Ahead and Carr’s, has
predicted the biscuit category’s value could reach £3bn by the end of 2021. Claire Parker, Marketing Manager for Category Growth Wholesale, said: “Biscuits is an important category in convenience with the largest penetration across all snacking categories and bought by 99% of households. It also has the highest frequency within snacking, bought almost 10% more often than chocolate, confectionery and crisps.” Parker added: “The team at Pladis is incredibly knowledgeable and a joy to work with. They have taken time to really understand our business and worked closely with us to ensure that our Co-op
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branded offering is correctly represented within the category and that any local lines which are important to an individual store are included in the planograms.” Charlotte Prain, Category Development Manager at Pladis, said: “Partnering up with Nisa to trial the new Better Biscuits category initiatives and recommendations for 2021 has been fantastic. “After a tough year, the 5 Steps to Better Biscuits will help retailers to get back to basics, with range recommendations for the best-selling biscuits, optimised planogram layouts by fixture size and location, and tips and tricks to help drive category sales.”
