SYMBOL GROUPS
MARKETING CAMPAIGNS NISA
Nisa unveils ‘One Week Deal’ campaign The campaign focuses on the sales opportunities available in the latter part of the year.
N
isa has launched its ‘One away from the summer months, concustomers, and with the campaign sumers’ shopping habits change, shifting already an established signpost in stores, Week Deal’ campaign, which focuses on the sales to place more focus on value. We anticmany shoppers are likely to be aware of opportunities coming up during the ipate shoppers will be actively looking and on the lookout for the upcoming latter part of the year. deals.” to re-stock their cupboards with staple The campaign, previously known to lines in the lead up to the Christmas Each of the deals included in the shoppers as ‘The Big Countcampaign will feature on the Nisa down’, will provide retailers The one-week deals will cover a range of consumer leaflet, in national press with 15 one-week-only deals, categories, including household essentials, adverts, on Nisa FM, and across all running through to the first confectionery, chilled, and beers, wines & spirits. digital channels. The campaign will week of 2022. also be supported with dedicated The one-week deals will involve a period and the one week deals are perin-store point-of-sale. range of categories, including household “We are encouraging our partners fectly placed for those looking out for essentials, confectionery, chilled, and to utilise the dedicated POS for impacta bargain. beers, wines & spirits. “The One Week Deal campaign ful displays to help draw attention to Hannah Goodwin, Seasonal Manforms an integral part of Nisa’s plan the deals and in turn, increase basket ager at Nisa, said: “As we start to move to better support partners and their spend,” added Goodwin.
22 I SLRMAG.CO.UK / ISSUE 71 / WEDNESDAY 1ST SEPTEMBER 2021
