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PERFETTI V
Driving fresh confectio
In the latest instalment of our special InAction+ series of features with confectioner to find out how they’ve been getting on with growing fo
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he last year or so has clearly been a challenging one on many fronts for both retailers and consumers – but the fact that more shoppers than ever have come to rely on their local store has been a boon for the sector. The impact of that trend has been seen in the till as sales across most categories have experienced significant increases – but there’s always room for more growth. That’s why we hooked up with international confectionery giant Perfetti van Melle (PVM) and a couple of Scotland’s leading local retailers: Natalie Lightfoot of Londis Solo in Baillieston and Ferhan Ashiq of Day Today Prestonpans. The challenge? To bring some fresh excitement to the confectionery category and see if, by working together, we could boost footfall, sales and profits even more in an already buoyant category. And let’s face it, with the challenges of lockdown and the pandemic, it’s hardly surprising that many shoppers have been looking for affordable, enjoyable treats that can add a little sparkle to their day. To put this in-store trial in some sort of context, it’s worth noting that the total Sugar Confectionery market is worth a whopping £1.22bn in the UK. Within this, PVM’s share is worth over £55m with sales driven primarily by
20 I SLRMAG.CO.UK / ISSUE 72 / WEDNESDAY 8TH SEPTEMBER 2021
