NPD AND MEDIA
PICKS OF THE WEEK – KRAFT HEINZ TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
KRAFT HEINZ INVESTS £1.5M IN NEW KETCHUP CAMPAIGN The national campaign will run until the end of the month.
The campaign’s creative offers standout graphics and clear messaging: ‘Taste from the Ground Up’. Short videos feature tomatoes growing on the vine and bottles of Heinz Tomato Ketchup at the centre, for example, with light-hearted music. Kraft Heinz says the timing of the campaign comes during a key sales period as the summer months present a big moment for its ketchup brand with social meal occasions peaking. As the summer ends, the brand says, this campaign continues to serve as reminder of Heinz Tomato Ketchup’s unmistakable taste, with no artificial colours, flavours or preservatives. Doron Lass, Brand Manager for Heinz Sauces, said: “This campaign celebrates the unmistakable taste of Heinz Tomato Ketchup by reminding our consumers that the taste they know and love is achieved by using premium quality tomatoes with no artificial colours, flavours or preservatives.”
Kraft Heinz is investing £1.5m in a multi-media campaign for Heinz Tomato Ketchup. The national ‘Ketchup. But First, Tomato’ campaign reinforces that the tomato is at the heart of the brand. The campaign, which is launching now, will run until the end of the month. Advertising will be broadcast across TV, broadcaster video-home-demand, and out-of-home, as well as on digital outlets including Facebook, Instagram, TikTok, and YouTube. It is expected to reach 40 million people — 83% of all UK adults.
26 I SLRMAG.CO.UK / ISSUE 72 / WEDNESDAY 8TH SEPTEMBER 2021
