S U S TA I N A B I L I T Y
REUSEABLE PACKAGING TESCO
Tesco adds reusable range The supermarket giant is trialling a range of 88 products in reusable packaging.
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esco is trialling a system to enable its customers to buy a wide range of food, drink, household and beauty products in reusable packaging. The supermarket giant is working with Loop, the reusable packaging platform, to enable customers at 10 large stores in the east of England to buy products in reusable packaging that can be returned to store when finished so it can be cleaned, refilled, and used again. The range of 88 products includes Alberto Balsam, Bisto, BrewDog, Bulldog Skincare, Carex, Coca-Cola, Dr Will’s, Ecover, Fever-Tree, Finish, Good4U, Hardys, Mackays, Heinz, Meridian, Mud House, Naked Noodle, Original Source, Persil, Quaker Oats, Radox, Simple, Sipsmith, and Tetley.
Tesco has also included 35 own-brand essentials in the range, with more products set to be added throughout the year. Customers wishing to opt for reusable packaging simply visit the Loop fixture in the store and add the products they want into their trolley as a part of their shop. The Loop range comes ready prefilled, so there’s no need for customers to bring their own containers or refill themselves. Prices for the contents of each item are comparable to the original. A fully refundable deposit starting at 20p is paid on each reusable product at checkout and this is refunded via an app when the customer returns the packaging to a collection point in the store. Loop ambassadors will also be on hand to explain how the system works.
The launch follows a year-long online pilot, launched in July 2020, that allowed customers to order and return products in reusable packaging to and from their doorstep. Ken Murphy, Tesco Group Chief Executive, said: “We are determined to tackle plastic waste and one of the ways we can help is by improving reuse options available to customers. Bringing Loop to our stores is a significant milestone in this journey.” Tom Szaky, Founder and Chief Executive of Loop and TerraCycle, added: “The consumer reaction to Loop in these first Tesco stores will prove pivotal in refining the Loop offering and ultimately we hope to scale reuse across more stores and the number of product lines available.”
WEDNESDAY 15TH SEPTEMBER 2021 / ISSUE 73 / SLRMAG.CO.UK / 19
