FORECOURTS
MARKETING ACTIVITY JET
JET unveils new campaign
The series of eight films will be rolled out across all major social media channels over the coming months.
F
uel brand JET is launching a campaign to highlight the services it provides. The Yellow World campaign is a continuation of the successful Keep on Moving campaign that launched last year. A series of short films, including one featuring a yellow slinky in perpetual motion on a blue treadmill, are inspired by JET’s yellow and blue branding and highlight the brand’s ongoing commitment to providing UK drivers with everything they want and need to continue their journeys. Áine Corkery, Manager of Brand at Phillips 66, said: “Delivering content with the potential to stand out in a saturated market is no mean feat, and these quirky, intriguing films stand out for all the right reasons – communicating the services we offer whilst showcasing the yellow and blue branding that has become synonymous with JET.” The series of eight films, created by London-based advertising agency Isobel, will be rolled out over the coming months and will feature across all major social media channels including: TikTok, Snapchat, YouTube and Instagram. The films will also play on Sky video-on-demand.
The films highlight JET’s commitment to giving UK drivers “everything they want”.
WEDNESDAY 15TH SEPTEMBER 2021 / ISSUE 73 / SLRMAG.CO.UK / 21
