SYMBOL
NISA RETAIL
Nisa continues successful recruitment drive
More than 120 Nisa symbol stores have launched so far in 2021.
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isa Retail has reported further strong store recruitment, with 401 stores signed up to in the 35 weeks to September 2021. June was the strongest month for store recruitment, followed by March and January, respectively. Greater London saw the most sign-ups geographically, Nisa revealed. It said that of the 401 new stores signed up this year, 128 have already converted to Nisa’s latest Evolution format. In addition, more than 120 Nisa symbol stores have been launched so far in 2021, including 14 former Co-ops, compared to 57 symbol stores in the same period last year.
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Steve Leach, Sales Director at Nisa, commented: “The sustained growth in new partners and stores is testament not only to the brilliant team at Nisa, who have gone above and beyond during the past 18 months in continually challenging circumstances, but to the strength of Nisa’s proposition for independent retailers.” Meanwhile, Nisa has created a role within its retail team structure to ensure “no opportunity is missed” to help drive sales for retailers. The trials manager is responsible for instigating new ideas among retailers, ensuring opportunities are tested, and rolled out efficiently to allow other partners to benefit.
