NPD AND MEDIA
PICKS OF THE WEEK – GOOD BOY
GOOD BOY UNVEILS FIRST TV CAMPAIGN
The company is currently the fastest growing dog treat brand in the UK. Dog treat brand Good Boy has launched its first TV ad campaign. Each variety and flavour of Good Boy real meat
Over the past year, Good Boy has also seen more than £18m year-on-year growth – making it the fastest-growing dog treat brand.
treats are roasted in their natural juices to lock in
Aimee Smith, Communications Manager for Good
the meaty flavour. The range offers options that are
Boy, said: “The growth we’ve seen in recent years
naturally low in fat and salt, grain free and contain
has been phenomenal, but we don’t want to stop
no artificial nasties.
there. We want to show pet-parents that we love their
The campaign, set to hit screens in October, focuses on the joy dogs experience when they get
pups as much as they do, and every dog deserves a delicious and nutritious Good Boy treat.
a Good Boy treat. The brand hopes to harness the
“At Good Boy we’re all about cultivating the
funny side of the UK’s favourite pet with super slow
unconditional love between dogs and their owners
motion action shots of dogs ‘trying’ to catch treats.
and we wanted to capture that on camera in our
The campaign also includes You Tube and Facebook advertising, as well as a PR campaign.
new ad campaign. “It’s a really fun campaign that captures the
Good Boy has been creating dog treats since
warmth and joy that dogs bring to our lives. Because
1962. The brand has come a long way since then,
as much as treats are used to reward our pooches or
with Good Boy treats enjoyed by two million UK
keep them occupied, bringing them joy with a treat
households.
or two seems like the least we can do.”
Over the past year, Good Boy has seen more than £18m year-on-year growth – making it the fastest-growing dog treat brand.
24 I SLRMAG.CO.UK / ISSUE 76 WEDNESDAY 6TH OCTOBER 2021
