NOW THAT’S A
OUT TH
Hard tea
The tea-based alcoholic beverage is a sector that is just taking off and has huge potential for growth.
WHAT’S THE BIG IDEA? Tae-based booze.
ALCOHOLIC TEA? Yep. Tíos Drinks is a range of premium low calorie, low sugar and vegan readyto-drink sparkling hard teas (alcoholic tea) made with brewed organic white tea, premium alcohol (4.4% abv) and natural ingredients, served in recyclable 250ml cans. The range is a first for the UK market, combining tea with high quality spirits, rum and tequila, for a not-so-guilty pleasure. It currently consists of three flavours that provide teabased twists of three popular cocktails: White Tea Mojito, White Tea Margarita, and White Tea Light & Stormy.
WHO THOUGHT THAT UP? The idea was created by Danish sisters Cecilia and Segolenne Roux and fiancé Mark Andersen, the co-founders of Tíos Drinks. The name Tíos means uncles and is in honour of the family tradition of Margarita night.
TELL ME MORE Hard Tea or tea-based alcoholic beverage is a sector that is just taking off and has huge potential for
30 I SLRMAG.CO.UK / ISSUE 76 WEDNESDAY 6TH OCTOBER 2021
