NPD AND MEDIA
PICKS OF THE WEEK – MARS WRIGLEY
MARS BAR SET TO BE CERTIFIED CARBON NEUTRAL BY 2023 The bars will also be trialled in fully recyclable paper packaging starting in 2022.
Mars bars sold in the UK and Ireland will be certified as carbon neutral by 1 January 2023. Mars Wrigley says the move will make the Mars bar, which has annual sales of more than 200
The greenhouse gas reductions and high-quality offsets used for Mars bar to go carbon neutral in 2023 are expected to be roughly equivalent to charging more than 13 billion smartphones.
million bars in the UK, the first carbon neutral choc-
Mars Wrigley will work with an independent
olate bar to appear on British and Irish shelves that
auditor to certify the Mars bar as carbon neutral and
is produced by a top five confectionery company.
will be adhering to the PAS 2060 standard for car-
The confectionery giant aims to reduce the
bon neutrality, which is widely considered to be the
Mars bar carbon footprint by more than 20% in the
leading standard of carbon neutral specification.
UK and Ireland by 2023 by supercharging its efforts
Adam Grant, Mars Wrigley UK General Man-
to sustainably transform supply chain agricultural
ager, said: “At Mars, we believe that actions speak
practices, including using satellite data to geomap
louder than words and, to create a world tomorrow
cocoa farms, and accelerated partnerships with
where our planet is healthy, we are clear that bold
suppliers to produce dairy more sustainably. In addition, the Mars bar will be trialled in fully recyclable paper packaging starting in 2022.
action must be taken today. Our pledge to deliver a certified carbon neutral Mars bar in the UK and Ireland by 1 January 2023, supported by significant
Any emissions that cannot be eliminated will be
reductions in the near term, is the kind of immediate
offset by carbon removal credits based on climate
climate protection intervention needed to deliver
solutions like reforestation and land restoration.
a sustainable tomorrow.”
WEDNESDAY 3RD NOVEMBER 2021 / ISSUE 80/ SLRMAG.CO.UK / 31
