SYMBOL GROUPS
ONE STOP
Retailer launches Christmas campaign
‘Countdown to Christmas’ features weekly interactive games with prizes including a £5,000 festive bundle.
O
ne Stop is launching a festive campaign featuring weekly interactive games with prizes including a £5,000 Christmas bundle. The ‘Countdown to Christmas’ campaign, which follows One Stop’s Eddy the Elf initiative that ran in 2019 and 2020, is based on customer insight.
This research shows consumers are looking forward to togetherness, tradition, and treats this Christmas. The campaign’s interactive games will play on these three ‘Ts’ and will also be reflected in the prizes and brand promotions running alongside. When shoppers visit www.onestop. co.uk, from 24 November, they will see five doors. The weekly deal will be revealed behind each door, alongside the game for customers to play to try and win a prize. Branded with each week’s promotional deal, the games will include ‘Spot the Difference’, ‘Guess the Picture’, and a ‘Drop game’ that the whole family can enjoy. Each time a customer successfully completes a game, they will be entered into the overall prize draw to win the £5,000 Christmas Bundle, which will be drawn at the end of the campaign. The bundle includes an Apple iPad, Apple
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Airpods, a case of champagne, Sony Bluetooth soundbar, HP Chromebook laptop, Sony 50-inch Ultra HD Smart TV, a drone, and more. Customers will also have the chance of winning each week’s mid-tier prize, which includes an Apple watch, Dyson Hairwrap Styler, a Spa Day for two and a Smeg coffee machine. One Stop will also be giving away seven £50 Love2Shop vouchers each week to runners-up. One Stop will be supporting Countdown to Christmas with a marketing campaign, including emails, point of sale, and social media. Nigel Prendergast, Head of Customer and Business Support, said: “Our customers are at the heart of everything we do, so we’re keen to give them some superb promotions, celebrations and giveaways to thank them for loyally shopping with us.
