NPD AND MEDIA
PICKS OF THE WEEK – THORNTONS
THORNTONS RETURNS TO TV SCREENS The campaign aims to drive awareness of the Thorntons portfolio in the lead up to Christmas. Thorntons has returned to TV for the first time in
at Ferrero, said: “The strong performance of the
four years, as part of a £3.6m campaign.
brand comes as consumers looked to gift loved
The advert, which launched on 19 November
ones during the pandemic, with Thorntons having
and will run for six weeks, aims to “reignite shop-
strong relevance across all seasonal occasions,
pers’ emotional connection” with the brand and
from Christmas, to Valentine’s Day and Mother’s
drive awareness of the Thorntons portfolio in the
Day. Our latest campaign will keep the brand front
lead-up to Christmas.
of mind during a key sales period for retailers,
The campaign follows a successful year for the brand, with performance of both Thorntons
ensuring long-term success of the brand and helping to drive purchase of our products in stores.”
Continental and Classic being strong, despite the
Boorer added: “Thorntons is a classic British
challenges of lockdown restrictions. Ferrero also
brand which our nation of shoppers has a lot of
launched Thorntons Pearls, presenting a new way
love for. This advert reinforces that, with an added
for shoppers to gift, share and enjoy the brand.
element of humour to continue to help people iden-
The campaign includes a 30- and 20-second
tify with the brand. Following a strong year for our
advert which shows a group of friends getting
core range, now is the ideal time to get Thorntons
together, with one couple bringing a box of Thorn-
back on TV in a fresh and engaging way.”
tons Classic as a gift. Levi Boorer, Customer Development Director
30 I SLRMAG.CO.UK / ISSUE 83 WEDNESDAY 24TH NOVEMBER 2021
The campaign will also include social media support.
