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Asda is trialling a draft craft beer concept in Milton Keynes.
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WHAT
WHAT’S THE BIG IDEA?
HOW DOES IT WORK?
Asda has become the first UK supermarket to launch a draft craft beer concept. Shoppers using Asda’s Milton Keynes store can sample from a menu of 12 regularly changing brews and seek expert advice to find something to suit their tastes.
Once customers have selected their preferred drink, colleagues will use draft beer pumps to freshly pour their selection into a refillable 1L or 2L glass containers to be taken away and enjoyed at home. The specialised beer containers can then either be kept and used, brought
36 I SLRMAG.CO.UK / ISSUE 83 WEDNESDAY 24TH NOVEMBER 2021
back to store to be refilled again or returned and a deposit refunded.
WHO’S SUPPLYING THE BEER? The retailer is exclusively partnering with Craft on Draft, a specialist retailer of craft beers and ciders, who
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