Re-Kindle U Ignite The Spark Inside
Visual Identity
AND DESIGN
intuitive . innovative . impactful
Contents
01
Background
02
Colors
03
Logo Guidelines
04
Typography
05
Icons
06
Social Media Templates
01 Background It happens with every individual at some point of life when he/ she wonders about their abilities, choices and purpose. At this vulnerable point, the emotions can take over their intelligence. Many individuals tend to see themselves under the lens of perception of others or idealistic requirements of “should be”. The susceptible mindset may have a grave impact on these individuals which may sometimes reflect as “being stuck” in their life. The
Strengths coaching aids in discovering the talents within the individual and brings in lots of positivity and well-being.
These talents can be transformed into strengths by acquiring appropriate knowledge or skills for them to explore their opportunities. In addition, a work around using own strengths or collaborating with strengths of other people may assist in managing their weakness. It’s a scientific and well proven concept based on a psychometric test and validated with >15 million people world-wide.
01.1
Mission
The mission of this brand is to serve such needy individuals to achieve their
“Career goals” and “Self-Love”.
it’s never too late to begin.....
01.2
Vision
“Rekindle You” will
empower individuals and society at large by creating forward- looking mindset.
01.3
Core Values
“Authenticity” will be the identity. “Integrity” and “Dignity” shall guide through what we do and how we do. “Trustworthy relationship” with all internal and external stakeholders will be the top priority.
01.4
Brand Promise
“Articulate” clearly
Act
“Bold”
Be
“Congruent”
01.5
Voice
"We’re firm, but not too rigid.” “We’re exclusive , but not unapproachable.” “We’re empathetic, but not interfering.” "We focus on the holistic view, not just the professional side".
01.6
Whom do we serve
The individual situations may be in either professional or personal space as known below: -
A young career aspirant who wants a high growth
-
A young woman who contemplates the two worlds of a lucrative career and a loving life partner
-
A young woman, working before or along with marriage and/or motherhood
-
A mid- aged woman, a homemaker and a mother up till now who wants to explore her potential to productively engage themselves as her little ones move out of her folds.
-
A mid- aged career switch by experienced professionals
02 Colors “Youthful”
Wealthy
“Energetic”
“Ambitious”
“High-End”
Authenticity
Trustworthiness
Memorable
Memorable
Energetic
Exclusive
Empathetic
Optimistic
Positivity
Firm
#FFE268
#FFD100
Holistic
#364547
#2F5D62
#C2EDF3
#EE592A
02.1
Colour Guidelines
Page color backgrounds and text color combinations Text color (#364547)
Text color (#2F5D62)
Text color (#2F5D62)
Wealthy Text color (#364547)
Wealthy Text color (#364547)
Wealthy Energetic Text color (#364547)
Authenticity
Authenticity
Authenticity
Text color (#2F5D62)
Text color (#2F5D62)
Text color (#2F5D62)
Text color (#2F5D62)
Text color (#2F5D62)
Text color (#2F5D62)
Text color (#364547)
Text color (#364547)
Text color (#364547)
Text color (#EE592A) Text color (#364547)
03 Logo -A teal colored speech bubble represents a positive, manifesting speech between the coach and the participant and a smooth divine flow of conversation. - The colors represent the memorable experience and
Rekindle
U
Rekindle
U
Ignite the spark within
trust that Rekindle You will be known for: Positivity, professionalism yet unconventional approach towards coaching, energy and vitality. - The teal colored speech bubble as an outline represents the energy and vitality to the cycles of stagnant roles. -"I" represented as an emerging dandelion to symbolize the emergence of a confident soul after getting to know about his/her strengths.
Ignite the spark within
03.1
Logo Variations COLORED
Filled:
Outline:
BLACK AND WHITE (Only for printing)
03.2
Logo Specifications Min Size: 72px
Size: Rekindle U logo should not be smaller than 1 inch. for print and 72pixels for screen.
Recommended clearance Min clearance Clear Space: Clear space is based upon the Capital letter 'U' in the logo. Minimum clearance space: Vertical space requires half of letter 'U' and horizontal space require full letter 'U' Recommended clearance space: Vertical space requires two halfs of letter 'U' and horizontal space require two full letter 'U'
Color:
#FFFFFF
#2F5D62
Logo consist of only two colors: Dark Teal Hex: #2F5D62 Clear White Hex: #FFFFFF In case of the filled version of logo, text would be in clear white color while the background bubble will be in dark teal color. In case of the outlined version of logo, text would be in dark teal color while the background bubble will be in clear white color. No other color variation shall be used apart from the above mentioned.
Ignite the spark within
03.3
Logo Misuse
Correct Logo for reference:
Do's: - Use the logo in original proportions - Use any of the provided formats for the logo including: JPEG, PNG, SVG, PDF, EPS. - Use the specified colours
- Printable formats: PDF, SVG, EPS - Social media upload formats: JPEG, PNG
Dont's Below shown are some of the examples of how the logo should not be used.
- Changes in the dimensions/ rotation of background speech bubble
- Using letter ' i ' instead of dandellion
- Using only dandelion with the speech bubble and/ or changing corner radius of the speech bubble
- Eliminating the speech bubble outline and tagline as well. Placement of letter 'U' is changed as well.
- Adding any background or reducing opacity of the speech bubble
- Resizing and creating outlines to the overall logo
- Changing the background colour of speech bubble
- Changing the text colour of the logo
03.4
'Gallup' Logo Specifications
Gallup is a global analytics and advice firm that helps leaders and organizations solve their most pressing problems. Gallup organization, U.S. research and polling organization, founded in 1958 by the American statistician George Horace Gallup. The Gallup-Certified Strengths Coach logo signifies one's association with Gallup as a certified coach. The visual identity document for Gallup can be found here: https://drive.google.com/file/d/1XUXLiiRC2eh76cY4CuYogScCjYZoAav7/view?usp=sharing
04 Typography H1: Heading - Page Header- 64 H2: Heading - Page Header-48 H3:
Sub Heading - Typography- 32
H4:
Section Title -24
Content: Section Title- 20 Content:
Body Text - 16
“Playfair Display”
“Poppins”
05 Icon style
06 Social Media Templates 1:1 aspect ratio - 1080 * 1080 px Portals: LinkedIn, Instagram, Facebook, WhatsApp, Quora
Type of Post:
Type of Post:
Type of Post:
Quote from the founder
Motivation Monday
Tuesday Reel
Alternative Usages:
Alternative Usages:
Alternative Usages:
Filler Post, Quotation
Motivation Quotes, Inspiring sayings
Client Coach conversation, festive offers, interactive videos, Service Information
Type of Post:
Type of Post:
Type of Post:
Wednesday Questions
Thursday Testimonial
Friday Offerings
Alternative Usages:
Alternative Usages:
Alternative Usages:
Audience opinions, suggestions from audience
Stories from clients
Features to offers, benefits of the service
Type of Post:
Type of Post:
Type of Post:
Saturday Fun
Sunday detailed services
Fillers
Alternative Usages:
Alternative Usages:
Alternative Usages:
Trending Topics conversations, testimonials
Detailed service offerings, asking people to DM
Any kind of post
Color variations Depiction for Instagram
3:4 aspect ratio - 1920 * 1080 px Portals: LinkedIn story, Instagram story, Facebook story, WhatsApp story
Type of Post:
Type of Post:
Type of Post:
Story background
Story background
Story background
writetous@rekindleu.com
AND DESIGN
intuitive . innovative . impactful