Brand Visual Identity

Re-Kindle U Ignite The Spark Inside

Visual Identity

AND DESIGN

intuitive . innovative . impactful

Contents

01

Background

02

Colors

03

Logo Guidelines

04

Typography

05

Icons

06

Social Media Templates

01 Background It happens with every individual at some point of life when he/ she wonders about their abilities, choices and purpose.

At this vulnerable point, the emotions can take over their intelligence.

Many individuals tend to see themselves under the lens of perception of others or idealistic requirements of “should be”. The susceptible mindset may have a grave impact on these individuals which may sometimes reflect as “being stuck” in their life.

The

Strengths coaching aids in discovering the talents within the individual and brings in lots of positivity and well-being.

These talents can be transformed into strengths by acquiring appropriate knowledge or skills for them to explore their opportunities. In addition, a work around using own strengths or collaborating with strengths of other people may assist in managing their weakness.

It’s a scientific and well proven concept based on a psychometric test and validated with >15 million people world-wide.

01.1

Mission

The mission of this brand is to serve such needy individuals to achieve their

“Career goals” and “Self-Love”.

it’s never too late to begin.....

01.2

Vision

“Rekindle You” will

empower individuals and society at large by creating forward- looking mindset.

01.3

Core Values

“Authenticity” will be the identity.

“Integrity” and “Dignity” shall guide through what we do and how we do.

“Trustworthy relationship” with all internal and external stakeholders will be the top priority.

01.4

Brand Promise

“Articulate” clearly

Act

“Bold”

Be

“Congruent”

01.5

Voice

"We’re firm, but not too rigid.”

“We’re exclusive , but not unapproachable.”

“We’re empathetic, but not interfering.”

"We focus on the holistic view, not just the professional side".

01.6

Whom do we serve

The individual situations may be in either professional or personal space as known below: -

A young career aspirant who wants a high growth

-

A young woman who contemplates the two worlds of a lucrative career and a loving life partner

-

A young woman, working before or along with marriage and/or motherhood

-

A mid- aged woman, a homemaker and a mother up till now who wants to explore her potential to productively engage themselves as her little ones move out of her folds.

-

A mid- aged career switch by experienced professionals

02 Colors “Youthful”

Wealthy

“Energetic”

“Ambitious”

“High-End”

Authenticity

Trustworthiness

Memorable

Memorable

Energetic

Exclusive

Empathetic

Optimistic

Positivity

Firm

#FFE268

#FFD100

Holistic

#364547

#2F5D62

#C2EDF3

#EE592A

02.1

Colour Guidelines

Page color backgrounds and text color combinations Text color (#364547)

Text color (#2F5D62)

Text color (#2F5D62)

Wealthy Text color (#364547)

Wealthy Text color (#364547)

Wealthy Energetic Text color (#364547)

Authenticity

Authenticity

Authenticity

Text color (#2F5D62)

Text color (#2F5D62)

Text color (#2F5D62)

Text color (#2F5D62)

Text color (#2F5D62)

Text color (#2F5D62)

Text color (#364547)

Text color (#364547)

Text color (#364547)

Text color (#EE592A) Text color (#364547)

03 Logo -A teal colored speech bubble represents a positive, manifesting speech between the coach and the participant and a smooth divine flow of conversation.

- The colors represent the memorable experience and

Rekindle

U

Rekindle

U

Ignite the spark within

trust that Rekindle You will be known for: Positivity, professionalism yet unconventional approach towards coaching, energy and vitality.

- The teal colored speech bubble as an outline represents the energy and vitality to the cycles of stagnant roles.

-"I" represented as an emerging dandelion to symbolize the emergence of a confident soul after getting to know about his/her strengths.

Ignite the spark within

03.1

Logo Variations COLORED

Filled:

Outline:

BLACK AND WHITE (Only for printing)

03.2

Logo Specifications Min Size: 72px

Size: Rekindle U logo should not be smaller than 1 inch. for print and 72pixels for screen.

Recommended clearance Min clearance Clear Space: Clear space is based upon the Capital letter 'U' in the logo.

Minimum clearance space: Vertical space requires half of letter 'U' and horizontal space require full letter 'U' Recommended clearance space: Vertical space requires two halfs of letter 'U' and horizontal space require two full letter 'U'

Color:

#FFFFFF

#2F5D62

Logo consist of only two colors: Dark Teal Hex: #2F5D62 Clear White Hex: #FFFFFF In case of the filled version of logo, text would be in clear white color while the background bubble will be in dark teal color.

In case of the outlined version of logo, text would be in dark teal color while the background bubble will be in clear white color.

No other color variation shall be used apart from the above mentioned.

Ignite the spark within

03.3

Logo Misuse

Correct Logo for reference:

Do's: - Use the logo in original proportions - Use any of the provided formats for the logo including: JPEG, PNG, SVG, PDF, EPS. - Use the specified colours

- Printable formats: PDF, SVG, EPS - Social media upload formats: JPEG, PNG

Dont's Below shown are some of the examples of how the logo should not be used.

- Changes in the dimensions/ rotation of background speech bubble

- Using letter ' i ' instead of dandellion

- Using only dandelion with the speech bubble and/ or changing corner radius of the speech bubble

- Eliminating the speech bubble outline and tagline as well. Placement of letter 'U' is changed as well.

- Adding any background or reducing opacity of the speech bubble

- Resizing and creating outlines to the overall logo

- Changing the background colour of speech bubble

- Changing the text colour of the logo

03.4

'Gallup' Logo Specifications

Gallup is a global analytics and advice firm that helps leaders and organizations solve their most pressing problems.

Gallup organization, U.S. research and polling organization, founded in 1958 by the American statistician George Horace Gallup.

The Gallup-Certified Strengths Coach logo signifies one's association with Gallup as a certified coach.

The visual identity document for Gallup can be found here: https://drive.google.com/file/d/1XUXLiiRC2eh76cY4CuYogScCjYZoAav7/view?usp=sharing

04 Typography H1: Heading - Page Header- 64 H2: Heading - Page Header-48 H3:

Sub Heading - Typography- 32

H4:

Section Title -24

Content: Section Title- 20 Content:

Body Text - 16

“Playfair Display”

“Poppins”

05 Icon style

06 Social Media Templates 1:1 aspect ratio - 1080 * 1080 px Portals: LinkedIn, Instagram, Facebook, WhatsApp, Quora

Type of Post:

Type of Post:

Type of Post:

Quote from the founder

Motivation Monday

Tuesday Reel

Alternative Usages:

Alternative Usages:

Alternative Usages:

Filler Post, Quotation

Motivation Quotes, Inspiring sayings

Client Coach conversation, festive offers, interactive videos, Service Information

Type of Post:

Type of Post:

Type of Post:

Wednesday Questions

Thursday Testimonial

Friday Offerings

Alternative Usages:

Alternative Usages:

Alternative Usages:

Audience opinions, suggestions from audience

Stories from clients

Features to offers, benefits of the service

Type of Post:

Type of Post:

Type of Post:

Saturday Fun

Sunday detailed services

Fillers

Alternative Usages:

Alternative Usages:

Alternative Usages:

Trending Topics conversations, testimonials

Detailed service offerings, asking people to DM

Any kind of post

Color variations Depiction for Instagram

3:4 aspect ratio - 1920 * 1080 px Portals: LinkedIn story, Instagram story, Facebook story, WhatsApp story

Type of Post:

Type of Post:

Type of Post:

Story background

Story background

Story background

writetous@rekindleu.com

AND DESIGN

intuitive . innovative . impactful